Jeep Gladiator Sales Slump Leads to Massive $20,000 Discount Off MSRP

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By Car Brand Experts

Gladiator Sales Decline

The Jeep Gladiator, a pickup truck with a removable roof, is facing a tough year, with a significant 29% drop in total sales compared to the previous year, making it the biggest decline in the midsize segment. To combat this sales slump, Jeep and its dealerships are offering discounts of up to $20,000 on select models.

Massive Discounts Offered

According to Cars Direct, these discounts are a combination of manufacturer and retailer offers. Nationally, Jeep is slashing prices by 10% on Gladiators until Oct. 2, with an even more substantial 15% discount on Gladiator Sports in California. Dealers, such as West Covina CDJR, are further reducing prices, with discounts of up to ,159, making owning a brand-new Gladiator more affordable than ever.

Current Availability

Although West Covina CDJR has been overwhelmed with offers, other dealerships across the country are also looking to offload Gladiators at reduced prices. The unique features of the Gladiator, such as its convertible roof and removable doors, make it a desirable choice, yet sales numbers do not reflect its appeal.

Sales Figures Comparison

In the second quarter of 2023, Jeep sold just 13,751 Gladiators, marking a 34% decrease from the previous year. This decline allowed competitors like the Honda Ridgeline to surpass Gladiator sales, emphasizing the challenging market conditions for Jeep’s off-road pickup truck.


Despite its unique features and capabilities, the Jeep Gladiator is facing a sales slump, leading to unprecedented discounts of up to $20,000 off the MSRP. While the reasons behind the lack of demand remain unclear, now is an excellent time for customers to take advantage of these substantial savings and own a rugged Gladiator at a discounted price.


Why are Jeep Gladiators receiving such significant discounts?

Jeep Gladiators are experiencing a sales downturn, prompting manufacturers and dealerships to offer substantial discounts to stimulate demand and clear inventory.

Are these discounts available nationwide?

Yes, Jeep is offering discounts nationally, with further reductions by individual dealerships to incentivize potential buyers.

What sets the Jeep Gladiator apart from other pickup trucks?

The Jeep Gladiator stands out for its convertible roof, removable doors, and off-road capabilities, creating a unique niche in the pickup truck market.

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