Why is Kim Kardashian’s Range Rover Priced at $306,000?

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By Car Brand Experts


Key Insights

  • A customized $306,000 Range Rover for Kim Kardashian was crafted by Urban Automotive and Platinum Motorsport Group.
  • The vehicle boasts a carbon fiber widebody kit, 24-inch Forgiato Cactus Jack wheels, and is equipped with Ultra Pro tires from Vredestein, all being firsts for a Range Rover.
  • There were no modifications to the interior or engine, but the collaboration between companies from the UK and the US added to the overall cost.


The latest creation unveiled by Urban Automotive (UA) is a revamped edition of Kim Kardashian’s Land Rover Range Rover. The British tuner, known for its impeccable work on the Rolls-Royce Ghost with urban perfection, collaborated with Platinum Motorsport Group to produce the celebrity’s bespoke vehicle. This collaboration marks the most extensive modification by both entities, amounting to a significant $306,000.


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Basing the design on the most recent Range Rover iteration, UA meticulously tailored the Range Rover to meet Kardashian’s specific requirements. Starting with a new model, the company introduced its signature carbon fiber widebody package. Platinum Motorsport enhanced the paint job at its headquarters in Los Angeles, giving the vehicle a complete satin silver finish—a modification that incurred a cost of nearly $20,000.

Distinctive Alterations

According to UA, Kim Kardashian requested the addition of Forgiato Cactus Jack flat-faced monoblock wheels, 24 inches in diameter, to the Range Rover. While exceeding Land Rover’s typical wheel size expectations by an inch, this wheel set is one of the few ever crafted. To enhance its performance, the wheels are encased with Ultra Pro tires from Vredestein, marking a premier introduction for a Range Rover. The exterior also features exclusive KK emblems, giving the vehicle a truly distinctive touch.


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This custom Range Rover now joins Kim Kardashian’s collection of luxury vehicles, including a subtly enhanced Mercedes-Maybach S580. UA founder Simon Dearn expressed his pride in the growing roster of celebrity projects, highlighting the exceptional experience of working on a unique commission for Kim Kardashian.

External Adjustments Only

While no alterations were made to the interior or the powerplant of the Range Rover, it’s noteworthy that UA and Platinum Motorsport have establishments located on opposite sides of the Atlantic Ocean. To facilitate this collaboration, the former produced the customized carbon fiber components in the UK before shipping them to LA for the latter entity’s enhancements. Dearn even voyaged to LA to finalize the deal.

Preparation of the vehicle before shipment likely contributed to the total expense of this tailor-made transport.




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It’s worth noting that although $306,000 may seem excessive for a Range Rover, keep in mind that Land Rover produces exclusive Range Rover editions that have a very limited production run. These models come with a hefty price tag, but this particular example commissioned by KK outshines them all.



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