A fresh Feature digital publication for vehicle dealers, concentrating on advancements and top practices in the preowned vehicle industry, has recently been unveiled by AM.
The Feature on Preowned Vehicle Retailing is available for perusal here, and the 27-page edition includes articles on preowned vehicle market trends, guidance on vehicle sourcing, enhancing stock turnover and the most popular preowned vehicles to have in stock.
It acknowledges the transformation in the preowned vehicle market towards more usual dynamics post the elevated margins and limited supply characteristics that materialized following the 2020 and 2021 pandemic.
Access the complete publication here.
Letter from the editor
With all the governmental emphasis on pushing UK drivers towards electric vehicles, the typical individual (and Member of Parliament) on the street is possibly unaware of the significance of a thriving preowned vehicle market in aiding the nation in achieving those enduring aspirations. It’s preowned vehicle sales that lubricate the wheels of automotive retail and make it all possible.
It’s economical and reachable preowned vehicles that facilitate the majority of the populace to gradually transition into a more contemporary, secure, and lower-emission vehicle than they previously owned. In fact, for each fresh vehicle sold to a private retail purchaser last year, there were seven preowned vehicle transactions registered by the Driver and Vehicle Licensing Agency.
A dealership’s robust profit margin hinges on success in preowned vehicle sales. The intricacy of preowned vehicle retailing can be simply underestimated, as we’ve witnessed in the unsuccessful endeavors by Virgin, Tesco, Cazoo, and others to rival the adept dealers we have in the UK.
The necessity to stay on top of stock sourcing, preparation, marketing, price modifications, sales velocity, retained profit, point of sale F&I, customer experience, and more, means that dealers must constantly have one eye on the fundamentals and the other on the opportunities ahead. Let any element falter, and that profit might diminish.
In this dynamic, cutthroat sector, there’s always something innovative to grasp or experiment.