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As Volkswagen continues to navigate the ongoing Dieselgate crisis, the automaker is shifting its focus towards electric vehicle (EV) production. Facing significant challenges, Volkswagen has set ambitious targets, aiming to deliver 2-3 million EVs by 2025. This considerable goal in terms of both production and sales will be supported by local manufacturing in the United States, benefiting American workers and strengthening the company’s ties to the American consumer market.
This strategic shift follows Volkswagen’s recent announcement of nearly 30,000 job cuts, a decision expected to save the company around 3.7 billion Euros. This substantial savings will facilitate their transition towards more efficient vehicle manufacturing. Such measures may also help restore public trust, which has been adversely affected by a series of setbacks over the past year. This pivotal change could contribute to a reduction in Volkswagen’s extensive ecological footprint, which is significant given the scale of the company.
To further reduce its environmental impact, Volkswagen Audi plans to roll out 30 battery-powered electric vehicle models by 2025. The company aims to boost its market presence in the United States, where it currently trails General Motors by 15 percent. This initiative will not only diversify Volkswagen’s product offerings but also attract a wider customer demographic, potentially enhancing its long-term market position. If the company successfully implements its “Strategy 2025,” its stock value in the U.S. market could experience substantial growth.
Undoubtedly, this transition is a direct response to the fallout from the EPA scandal. By embracing this new direction, Volkswagen aims to re-establish itself as a dominant force in the automotive industry, similar to its previous standing. Improved products and a broader customer base are expected to enhance the company’s reputation and align it better with its global stature, with significant developments taking place in the U.S. market.
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