Volvo Automobiles and Saloons Persisting, CEO Verifies

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By Car Brand Experts


Volvo’s reputation might be interconnected with estate cars, however, akin to all vehicle manufacturers nowadays, its primary line of products is the crossover. The Volvo XC60, for example, demonstrated higher sales volume during the initial three-quarters of 2021 compared to the combined sales of Volvo’s S60, S90, V60, and V90 estate cars and saloons, according to Autocar. Hence, it wouldn’t be surprising if Volvo opted to discontinue cars in preference of SUVs. Nonetheless, as per CEO Håkan Samuelsson, their determination will, in fact, continue even though the S-line saloon and V-line wagon titles vanish.

“Yes, the [S and V] lines will be substituted with something even more appealing to customers,” Samuelsson stated to Autocar. “We require shorter vehicles with a more traditional body size but conceivably a tad less angular [than previously]. These diminutive vehicles will be in addition to our elevated SUVs. Await further updates.”

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2021 Volvo V90, Volvo

In addition to steering away from a profusion of alphabet soup for designations, Samuelsson attested that the substitutes for the S-line and V-line will not exhibit boxy contours similar to traditional Volvos, or even contemporary crossovers. Instead, they will embody sleeker, more aerodynamic silhouettes.

“Future vehicles will veer away from boxy designs, considering the necessity to lessen air drag,” Samuelsson elaborated. “One could describe them as coupe-styled. We often discuss the range of electric cars, however, I believe we will commence prioritizing energy efficiency, and naturally, minimizing air drag will become pivotal.”

Due to Volvo’s prolonged product cycles, it is probable that the older of the two impacted models, the S90 and related V90, will be due for renewal around 2025. During that year, Volvo aspires for electric vehicles to account for half of its global sales, indicating that the successor of the S90 and V90 is likely an EV. In contrast, the relatively newer S60 and V60 models from 2019 onwards are expected to remain in circulation until the late 2020s, ensuring that their successors will also likely be electric.

Granted, they may not feature everyone’s preferred power units (or perhaps they will?), but at least they will deviate from the bland crossover style. Every adversity has its positive aspect.

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