Ford wants this manufacturing plant for upcoming electrical autos and it will be briefly shut down for the required re-tooling. As for the Escape, which first hit the market again in 2001 and is now in its fourth era, its spot within the lineup has been taken over, kind of, by the extra off-road and outdoor-focused Bronco Sport, which rides on the identical platform. The Maverick small pickup truck additionally makes use of this setup. See what Farley means by oversaturated?
Motor Development says Farley needs to put higher emphasis on pickup vehicles, business vans, and three-row SUVs. The Bronco Sport-Maverick combo negates the necessity for the Escape. However there’s one other key cause behind Farley’s logic: electrical autos.
Dropping the Edge and Escape wouldn’t solely create area within the US market lineup but in addition liberate funds for extra EVs (which the US authorities needs) and different areas of R&D. Farley additional believes that so-called “specialty EVs,” such because the Mustang Mach-E, are the way in which to go in an already crowded phase. This method will permit Ford to construct EVs that differentiate themselves from opponents. The Mach-E already does so when it comes to design and driving persona than its most direct rival, the Tesla Mannequin Y.
