As your nearby Wilkes-Barre, PA Toyota dealers, we take joy in maintaining an extensive array of new Toyota vehicles for you to choose from. Our broad new car stock is designed to give you ample options. We also delight in presenting Toyota promotions on some of our most sought-after Toyota models.
Beyond being Toyota vehicle vendors, we are fervent supporters of the Toyota label and its values. We are ecstatic about the recent introduction of the auto manufacturer’s inaugural global marketing campaign. Dubbed “Embark on the Unattainable,” this global marketing initiative emphasizes Toyota’s transformation into a mobility enterprise and its extensive eight-year collaboration with The International Olympic and Paralympic Committees.
“Embark on the Unattainable” consists of a series of uplifting advertisements featuring titles like:
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Frozen
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Thin Ice
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Lanes of Life
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Dreams
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Magic
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Runner
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Join the Team
Toyota believes that ‘mobility’ transcends automobiles and views movement as an innate human right. This campaign and our extensive collaboration with The International Olympic and Paralympic Committees reflect our dedication to offering unrestricted freedom of movement for all,” stated Ed Laukes, group vice president, Toyota Division Marketing, Toyota Motor North America. “‘Embark on the Unattainable’ narrates tales of exceptional human tenacity and victory.”
“‘Embark on the Unattainable’ serves as a universal corporate endeavor intended to motivate Toyota staff, partners, and clientele, and align them with the company’s fundamental principles,” described Noriaki Yamashita, general manager of Sales & Marketing Support Division, Toyota Motor Corporation.
The presentations included in “Embark on the Unattainable,” which have begun airing during the Winter Olympics in Pyeongchang, are sincerely stirring and reinforce our pride in being Toyota vendors. To delve deeper into Toyota’s transition into a mobility enterprise, reach out to MotorWorld Toyota today.
