There’s just one factor higher than that grand show that rolls round when Tremendous Bowl Sunday comes — and that’s the gorgeously extravagant adverts that emblazon our screens. Sure, all of us love the halftime present, and there have been a few of this era’s greatest faces which have performed; however there’s nothing higher than gawking over a brand new automobile that simply oozes sophistication, luxurious, and, effectively — cash.
With adverts throughout this era comes some huge cash, and types are all combating to the tip to get their names on the large display. The large bucks are being paid for only a thirty-second slot to promote within the advert breaks in the course of the halftime present. The Tremendous Bowl LVII really charged firms USD 7 million for that 30-second slot, so that you darn effectively know that it’s obtained to be a golden little bit of TV time. Although it was half one million greater than the 12 months earlier than, automobile producers haven’t stopped placing on lavish shows — we love them, and the world loves them too, however it’s nonetheless good to look again and see what went earlier than. LUXUO picked out our favourite and most luxurious automobile advertisements in Tremendous Bowl historical past – so all it is advisable do is sit down, benefit from the present, and get saving for one in every of these beauties…
1. BMW, 2022
Does something scream “luxurious automobile” greater than a German-engineered BMW? Producing vehicles since 1916, BMW has cemented itself on this planet of luxurious vehicles. Sure, there are costlier, flashy, and excessive choices — however BMW has one thing that others don’t… the dealing with. Its vehicles are so expertly engineered that the dealing with and driving skill has been perfected. Its no surprise they participated in Components 1 till 2009.
Now, chances are you’ll suppose that half-time singers like Dr. Dre, Eminem, or the one and solely Snoop Canine could be the cincher for all viewers, however 2022’s BMW advert definitely took its justifiable share of consideration. Does something ooze luxurious, gold, and all issues nice greater than Zeus and the Greek Gods? We expect not. BMW’s halftime advert took up an entire 60 seconds and featured Arnold Schwarzenegger as Zeus, the God of Sky and Thunder (how becoming). And his associate? Properly, it was solely the Greek goddess herself, Hera being performed by Salma Hayek — now that’s a casting!
The advert reveals the pair deciding to retire and transfer to Palm Springs till Zeus will get bored. You see them float round of their Cali pool home and chill on the golf course, after which Hera goes on to purchase Zeus the well-known BMW iX — the all-electric (so good for the lightning god!). Viewers and bettors in every single place went wild on the sight of this advert, and though the Tremendous Bowl odds might not have been altered by this on-screen enjoyable, we’re fairly certain that BMW’s odds had been effectively of their favor. Bookies in all probability additionally encountered some last-minute flutters on the match as many hopeful viewers aimed to get fortunate so they may purchase their very personal BMW iX!
2. Mercedes, 2019
That includes American rapper Ludacris and a man who manages to get every little thing he desires on this planet, the 2019 Mercedes Tremendous Bowl advert was iconic, to say the least. The 60-second skit was titled “Say the phrase”, and also you watched a daily man stroll via life, making every little thing come true with god-like powers. From altering music as he walks and talks, to getting a golf ball within the gap simply by wishing for it — every little thing was in his favor.
Everyone knows that Mercedes is the image of luxurious, and every little thing they supply is of high specification, so no surprise this automobile generated such an advert. It’s one other one which we’re certain all of the profitable bettors that day had their eyes on!
3. Chrysler, 2012
Chrysler churns out all the perfect Tremendous Bowl advertisements yearly, and we’re fairly certain they by no means miss a beat. They’re one in every of America’s favourite vehicles, in order that they all the time pull out all of the stops. However 2012 was a little bit totally different from what we’re used to. Sure, we’re digging round for essentially the most luxurious commercials, however we will’t finish this text with out a point out of this particular advert in cinematic historical past.
It pictured Clint Eastwood in a Hollywood-worthy advert which was titled “Halftime America.” Now, most adverts consider wild and great tales like Zeus and Hera, or superpowers, however this one was themed round motivation and backing their American groups within the Tremendous Bowl — becoming, proper?
The extremely motivational message was pushed by Eastwood in his raspy-toned phrases stating “This nation can’t be knocked out with one punch. We get proper again up once more, and once we do, the world’s going to listen to the roar of our engines.” Now, take that as you’ll, however groups and gamers resonated with it, and it’s gone down as probably the greatest adverts in Tremendous Bowl historical past.
Sure, Chrysler desires you to purchase their vehicles, however in addition they wish to encourage the groups, and boy did they do this! Prime marks from us: it was probably the greatest.
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