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If you were tasked with envisioning a valuable Volvo, chances are you’d contemplate something unique and classic like a vintage P1800 that’s been restored by a racing team. Models from Volvo’s more recent era of safe, dependable, and unremarkable cars probably didn’t cross your mind, unless we’re talking about some radical V12 engine swaps. Surprisingly, it’s a model from this less glamorous side of Volvo’s history that holds the title of the world’s priciest; a first-generation V70 wagon with an eye-watering price tag of $20 million. And in case you’re still wondering why, just take a peek at its bright yellow registration plate.
The only NEW YORK vanity plate in New York, acquired back in the late 1970s after the state introduced eight-character vanity plates, is what’s driving up the value of this Volvo. As per duPont Registry Daily, this unique plate has been a cherished possession within the family for over four decades and has adorned various vehicles throughout the years.
Volvo V70 with NEW YORK vanity plate, via duPont Registry Daily
“When I proposed the idea of getting this plate to my father back in the late ’70s, I knew it was something special… I just didn’t grasp how truly unique it was,” remarked the current owner, who is now valuing the plate at a jaw-dropping $20 million and is offering it for sale together with the Volvo V70 it’s currently attached to.
The specifics of the wagon are conspicuously absent from the sales listing, with details such as the year, model, engine, and mileage left undisclosed. However, this omission is quite understandable considering that even if the vehicle were in showroom condition, it would only represent a mere fraction of the overall value linked to the license plate.
Volvo V70 with NEW YORK vanity plate, via duPont Registry Daily
If you’ve spent time in the bustling city of New York or know someone who has, chances are you’ve encountered replicas of this iconic license plate being sold as unauthorized souvenirs at gift shops. These copies serve as playful tributes to the original plate that once graced this mighty estate.
Essentially, this is a $20 million plate that essentially includes a complimentary Volvo, and the plate isn’t even required to remain affixed to the vehicle. Given that the NEW YORK plate has transitioned between multiple vehicles over the years, transferring it to a car of your preference would be a straightforward process. So, if you find yourself with $20 million burning a hole in your pocket and no better investment in mind, you can get in touch with the Volvo’s seller using the contact details provided in duPont Registry Daily. And for your peace of mind, the seller has assured that they will take care of any DMV-related expenses.
Volvo V70 with NEW YORK vanity plate, via duPont Registry Daily
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