During the weekend, the initial 2024 GMC Hummer EV SUV was placed on the market, commanding a $500,000 auction value which, when taken into account, was quite a deal. This is because despite the final hammer price standing at approximately fivefold higher than its label price, it still translated to multiplemillions less than what the first Hummer EV pickup was secured for back in 2021.
Indeed: severalmillions. In the month of March 2021, an unidentified individual shelled out $2.5 million for the pioneer Hummer EV pickup from General Motors’ Hamtramck line, as mentioned by the Detroit Free Press. The selling of the initial Hummer EV SUV during this weekend not only implies a $2 million saving for the fortunate purchaser but also makes another charitable donation for an inaugural model—it’s all for a noble cause in any case.
Similar to the pickup, the identity of the SUV’s buyer was not released publicly, yet their $500,000 victorious bid will aid Tread Lightly!, a conservation group dedicated to safeguarding natural areas for forthcoming generations of off-road enthusiasts. Since 2020, this Utah-based entity has accumulated hundreds of thousands of dollars for educational purposes and coordinated numerous trail maintenance and clearance projects.
Barrett Jackson
“We take immense pride in backing Tread Lightly! and their cause through the profound sale of VIN 001 for the GMC HUMMER EV Edition 1 SUV at Barrett-Jackson,” expressed GMC’s top executive, Duncan Aldred, in a statement. “It’s a privilege to commence the year with this charitable contribution to a commendable initiative. With Barrett-Jackson’s consistent support to transition this donation to be entirely driven by charity, the proceeds will bolster Tread Lightly! and their mission of environmental preservation.”
The debut of the Hummer EV SUV following the pickup may have influenced the reduced auction price—or it could possibly be a reflection of a general decline in the automotive market. When juxtaposed with other inaugural model auctions, the EV SUV places itself somewhere in the middle: the first 2021 Ram 1500 TRX fetched $410,000, while the initial 2021 Ford Bronco fetched a little over $1 million.
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