The Overlooked 1990 Isuzu Impulse Came with Lotus-Standard Handling

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Once upon a time, Subaru, renowned for its Gymkhana prowess, shared the limelight with Isuzu as one of Japan’s “second-tier” automakers. While Subaru’s journey has been remarkable, Isuzu chose to focus on its exceptional lineup of pickup trucks and commercial vehicles, particularly after producing the strikingly cool (yet peculiar) VehiCross SUV. Nonetheless, in 1990, the second-generation Impulse still stood out as a compact coupe that melded authentic Lotus handling with a starting price of $11,999, poised to rival the more affordable Honda Civic CRX and the V6-powered Ford Probe.

If your definition of Mitsubishi’s zenith is the 1999 Evo VI Tommi Mäkinen Edition, the standard third-row seating in the 2022 Outlander might not evoke much enthusiasm. Three decades ago, Isuzu faced challenges in creating a sporty yet affordable successor to the first-gen Impulse, which was offered as a turbo hatchback generating 140 horsepower, styled by the legendary Giorgetto Giugiaro. During that era, General Motors held significant stakes in both Isuzu and Lotus, resulting in the Impulse sharing its platform with the robust Geo Storm. While Geo Storm drivers missed out on Isuzu’s optional turbocharger and all-wheel-drive system, they also didn’t get to experience the Lotus-tuned chassis equipped with supple springs, firm dampers, and larger sway bars. With only a brief three-year lifespan, the Impulse remains a rare find in North America.

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In its naturally aspirated form powered by the 1.6-liter, 16-valve four-cylinder engine, the Impulse churned out a respectable 130 horsepower at 6,800 rpm. It boasted an EPA-claimed fuel efficiency of 26 mpg in urban areas and 34 mpg on highways. Priced affordably both in terms of insurance and upkeep, the 1990 Impulse XS reviewed by MotorWeek tallied up to $13,954, inclusive of amenities like the $750 air-conditioning system. From a standstill to 60 mph in 9.2 seconds and covering a quarter-mile in nearly 17 seconds, this 2+2 coupe excelled in navigating tight corners where other front-wheel-drive vehicles may falter.

Having secured the stamp of handling excellence from Lotus engineers—who, in return, utilized Isuzu’s Japanese 1.6-liter powerplant in their Elan sports car—Isuzu also included features such as four-wheel disc brakes, a responsive five-speed transmission, and a driver-side airbag for safety. However, some prospective U.S. buyers, like those at MotorWeek, criticized the second-gen model’s pop-up headlights and front-end design, deeming it reminiscent of the previous decade.

Given its scarce availability and stiff competition, including GM’s comparable Geo Storm, the 1990 Isuzu Impulse faced an uphill battle in matching the success of its now-iconic forerunner. Now, three decades later, what are your thoughts on Isuzu’s bygone offering?