When it comes to electric vehicles, there seems to be a consensus that the most attractive models don’t need to overtly display their electric propulsion through their design. The trend of eco-friendly light blue accents, extremely short front ends, and elongated windshields is gradually fading. Nowadays, aside from a few exceptions, the most appealing electric cars on the roads today could easily pass for traditional gasoline-powered vehicles. This sentiment is shared by the person overseeing design at Volkswagen.
Speaking to MotorTrend, Volkswagen’s design chief Andreas Mindt acknowledges that the current range of electric Volkswagens—with the exception of the inherently unique ID Buzz van and the overseas-only ID 3 hatchback—are not hitting the mark. “[Now is] the right moment to do Volkswagen design … And change it,” as expressed by Mindt in the interview with MT.
Volkswagen ID Buzz. Volkswagen
In February, Mindt took on his current role as part of a strategic decision by VW Group CEO Oliver Blume to stabilize Volkswagen’s business. Thomas Schaefer, who heads VW passenger cars, recently emphasized the need for urgent actions during an internal meeting, alluding to the critical situation within the company.
Mindt believes that redesigning the brand’s electric vehicles to closely resemble traditional cars could boost their appeal.
“There’s no need to convince people,” Mindt mentioned in the interview. “Avoid unnecessary decorations, excessive enthusiasm. Stay composed. Prioritize quality, make it suitable, and the results will be successful,” as he referred to the ID 2all concept he designed, which bears a strong resemblance to a contemporary Golf and unquestionably looks impressive.
Volkswagen ID 2all concept. Volkswagen
Mindt points out that this change is partly due to the wider acceptance of EVs, no longer just popular among early adopters. “Electric vehicles now make up 15% of the global market and over 50% in China. This is no longer a niche segment.”
So, what does this signify for the typical consumer? When the forthcoming electric Mk9 Golf GTI and R models debut, expect them to closely resemble today’s traditional internal combustion counterparts.
Do you have a suggestion or question for the writer? Contact him at: chris.tsui@thedrive.com
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