BMW to Ditch Large Kidney Grilles in Future Models
BMW Embraces a New Design Language
BMW is embarking on a significant design overhaul with the upcoming production models of the Vision Neue Klasse X crossover and sedan. These new models mark a departure from BMW’s current aesthetic, with a particular focus on distinguishing between the brand’s crossovers and traditional sedans and coupes.
The End of the Massive Vertical Grille
One of the most notable changes in BMW’s design strategy is the elimination of the large, vertical grille on future sedans and coupes. Instead, these models will feature a shorter and wider grille design, aligning better with their respective body shapes. The distinct vertical grille will be reserved exclusively for BMW’s crossover lineup, creating a visual distinction between the two product categories.
Embracing a Simplified Approach
The new Neue Klasse concepts showcase BMW’s shift towards a simplified design language, drawing inspiration from classic BMW models of the past. This new direction emphasizes minimalistic design elements, function-oriented styling, shorter overhangs, and driver-centric interiors, reminiscent of BMW’s iconic design principles from the 1960s.
Anticipated Timeline for the Design Transformation
BMW plans to unveil this revamped design language in 2025 with the debut of the production version of the Neue Klasse X crossover, expected to be named the iX3. Following this launch, the brand aims to introduce six additional models within 24 months, all embodying the new design philosophy. While initially showcased on electric vehicles, this design evolution will extend to petrol and hybrid models as well.
Conclusion
BMW’s decision to retire the large kidney grilles from its sedans and coupes signifies a strategic shift towards a more differentiated and streamlined design approach, blending classic BMW design cues with modern sensibilities.
FAQs
Why is BMW eliminating the large vertical grille on sedans and coupes?
BMW aims to create a visual distinction between its crossover and traditional vehicle lineups by reserving the large, vertical grille design exclusively for crossovers.
When will the new design language be introduced by BMW?
The introduction of BMW’s new design language is expected to debut in 2025 with the Neue Klasse X crossover, followed by six additional models within 24 months of the initial release.
Will the new design be limited to electric BMWs?
No, BMW plans to extend the new design language to include petrol and hybrid models in addition to electric vehicles.
What design elements characterize the new BMW models?
The new BMW models will feature a simplified design language with minimalistic aesthetics, function-oriented styling, shorter overhangs, and driver-focused interiors, drawing inspiration from classic BMW designs from the 1960s.
