Article
The Jeep Renegade Is Being Discontinued Due to Low Sales
Jeep is bidding farewell to its most budget-friendly model, the Renegade, in the U.S. and Canada after a significant decline in sales. The decision to discontinue the Renegade after the 2023 model year was confirmed by a Jeep spokesperson to Automotive News. This move eliminates the most affordable option in Jeep’s lineup, making way for the slightly larger and pricier Compass, starting at $29,995.
A Slow Decline in Sales
Initially introduced in 2015 and peaking in 2016 with 106,606 sales due to its quirky design, the Renegade gradually lost its appeal in the market. Sales plummeted to 27,459 in 2022 and continued to drop by 35 percent in Q3 of 2023. Such a sharp decline left dealers with excessive inventory, with an average supply lasting over two years, way above the industry average.
Jeep’s Market Strategy
This isn’t the only model being phased out by Jeep in 2023, as the Cherokee was quietly discontinued earlier in the year. However, the Renegade will still be available in Mexico, Europe, South America, and Asia. In Europe, the Renegade coexists with the Jeep Avenger, a newer compact SUV. Despite the Renegade’s exit, the Gladiator pickup truck, which has seen price reductions to clear inventory, will continue to be available in North America, with 2024 models incorporating updates from the new Wrangler.
FAQs
1. Why is the Jeep Renegade being discontinued?
The decision to discontinue the Jeep Renegade in the U.S. and Canada stems from a prolonged period of declining sales, making it one of the slowest-selling new cars in the market.
2. Will the Jeep Renegade still be available in other regions?
While the Renegade bids adieu to the U.S. and Canada, it will continue to be sold in Mexico, Europe, South America, and Asia.
3. What is the replacement for the Jeep Renegade?
The Jeep Compass will take over as the most affordable model in Jeep’s lineup following the discontinuation of the Renegade.
Conclusion
Jeep’s decision to retire the Renegade reflects the changing preferences of consumers in the automotive landscape. As the automotive industry evolves, Jeep is repositioning its lineup to align with market demands and pave the way for newer models.
