Infiniti Discontinues the Q60 Coupe to Focus on Crossovers

Overview

Infiniti has announced that the Q60 Coupe, a luxury sports coupe launched just five years ago, will cease production in 2022. Despite its initial success and powerful specs, including a 400-horsepower engine, the Q60’s sales declined rapidly in recent years. This decision aligns with Infiniti’s strategy to shift its focus towards popular segments like crossovers and SUVs, as well as its commitment to electrification.

The Rise and Fall of the Q60

Introduced in 2017 to critical acclaim for its design and performance, the Q60 found a niche in the market. However, with sales figures stagnating at around 2,800 units per year, Infiniti opted to discontinue the model. The absence of a direct replacement underscores the brand’s redirection towards more in-demand vehicle categories.

What’s Next for Infiniti?

As Infiniti bids farewell to the Q60 Coupe, attention turns to its future lineup dominated by crossover models and an electrified range. While the Q60′s departure marks the end of an era for Infiniti enthusiasts, the brand’s strategic shift signals a new chapter focused on sustainable mobility solutions.

Conclusion

Infiniti’s decision to discontinue the Q60 Coupe in favor of expanding its crossover offerings reflects a broader industry trend towards embracing electric vehicles and SUVs. While the Q60’s departure may disappoint fans of luxury sports coupes, it underscores Infiniti’s commitment to adapting to evolving market demands and technological advancements.

FAQs

Why is Infiniti discontinuing the Q60 Coupe?

Infiniti is shifting its focus towards popular segments like crossovers and SUVs, as well as prioritizing electrification efforts, leading to the discontinuation of the Q60 Coupe.

Will there be a replacement for the Q60 Coupe?

As of now, no direct replacement for the Q60 Coupe has been announced by Infiniti. The brand is concentrating on enhancing its crossover lineup and pursuing electrification goals instead.

Can I still purchase a Q60 Coupe?

While Infiniti plans to sell remaining stock of the Q60 into the next year, buyers seeking a similar powertrain can consider options like Nissan’s Z or Infiniti’s Q50, which offers the Red Sport 400 trim.

What does the future hold for Infiniti after discontinuing the Q60 Coupe?

Following the discontinuation of the Q60 Coupe, Infiniti aims to strengthen its presence in the crossover and SUV market segments, emphasizing sustainable mobility solutions and electrification in its upcoming vehicle lineup.