Similar to the gasoline-powered versions of the twins from General Motors, the 2024 GMC Sierra EV bears a strong resemblance to the new Chevy Silverado EV. However, despite having comparable range and capabilities, visually, the Sierra distinguishes itself significantly from its Bowtie-branded electric counterpart. While the Silverado exudes a futuristic appearance reminiscent of something out of Cyberpunk 2077, the Sierra maintains a more traditional truck aesthetic.
The Sierra EV incorporates some unique electric design features, such as the absence of a front grille and distinctive lighting elements. However, beyond these aspects, it retains the signature robust GMC design that is familiar to us. A comparison of the two new EV pickups side by side highlights their distinct visual differences.
It appears that both trucks likely share the same glass elements, as they both feature expansive panoramic roofs. However, noticeable differences can be seen in the overall bodywork design. The C-pillar on both trucks shows significant disparities, as do various other components. The Silverado EV shares more design cues with Chevy’s passenger car lineup, contrasting with GMC’s focus on truck aesthetics due to the absence of passenger cars in their brand portfolio.
This difference in approach may stem from self-imposed constraints at Chevy, which are not present at GMC. When examining the Equinox EV, Blazer EV, and Bolt models, similarities to the Silverado are evident. GMC, on the other hand, only features two Hummer EVs aside from the Sierra, enabling them to create an electric pickup that upholds a more traditional truck appearance.
Notable in the GMC’s front design are the three small horizontal elements within the headlights, reminiscent of a claw slash design akin to the Monster energy drink logo. The purpose of these elements, whether they serve as indicators or daytime running lights, remains ambiguous as they do not appear to function as turn signals in promotional material. The primary headlights are positioned beneath the prominent daytime running lights, a common feature in modern vehicle design.
Although detailed rear views are scarce for either vehicle, it is evident that the Chevy once again opts for a more unconventional design. The sweeping taillights along the bed and the stylized interior elements within the lenses distinguish the Silverado’s rear from the Sierra’s relatively straightforward design. This contrast caters to the preferences of most GMC consumers.
The Sierra’s more traditional appearance may attract potential buyers. It features a less daring design that closely resembles a typical pickup truck. It doesn’t provoke any strong reactions. Another point to consider is that both trucks have extended wheelbases and utilize large wheels to mask this characteristic.
The Silverado EV will be the initial pickup truck sporting 24-inch wheels, and it seems like GMC models will follow suit. The distinction lies in the fact that GMC trucks will typically boast a higher specification level compared to Chevy models. The Chevy, especially in its Work Truck variant, noticeably suffers from having small wheels. Moreover, there’s the extensive plastic front fascia that comes standard with the WT version.
Price is likely a significant consideration for most buyers. The Chevy starts at approximately $40,000, while the GMC has a starting price of $50,000. However, when fully equipped, both models will exceed these base prices significantly. Will consumers be willing to spend an extra $10,000 just for a more conventionally styled vehicle? The answer is probably affirmative.
In any case, the GMC is likely to be more appealing in terms of design to the majority of buyers. It presents a more typical truck appearance while also conveying a slightly assertive demeanor. In comparison, the Chevy features more rounded edges, departs from traditional truck aesthetics, and exudes a very aggressive look. This isn’t necessarily a negative aspect; the truck is simply entering new design territory all at once. While this may attract first-time truck owners, it could also alienate others.
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