The Korean automaker Hyundai has experienced a significant design transformation under the leadership of SangYup Lee, who joined the company from Bentley in 2016. His designs, from the new Sonata to the Tucson and the striking N Vision 74 Concept, are not only eye-catching but also evoke a sense of nostalgia, reminiscent of the future imagined in the 1980s.
During the 2022 Los Angeles Auto Show, Lee revealed that the unique transparent radio antenna on the Ioniq 6 was inspired by a design reminiscent of Apple’s iconic transparent iMac from the 1990s.
“The design of the Ioniq 6 is deliberately distinct. While most antennas are body-colored or black, the Ioniq 6 stands out. The streamlined roofline and pixel lights embody our brand’s nostalgic yet digitally-forward character,” explained Lee. “This design concept is akin to the original Apple iMac.”
