The latest information on the brand-new 2020 Lincoln Aviator that we’ve been eagerly anticipating is the pricing. Those details have finally been revealed, and we now have confirmation that the initial cost of Lincoln’s fresh SUV is $52,195, which also includes destination and delivery charges. This places it in the same price range as other luxury SUVs with three rows, such as the Audi Q7 and the Land Rover Discovery.
As is typically the case in the world of luxury vehicles, the price has the potential to escalate significantly. The mid-range Reserve model is priced at $57,285, while opting for the Grand Touring hybrid model will require a minimum of $69,895. Stepping into the top tier of the Aviator lineup with the Black Label model carries a price tag of $78,790, and the highest-tier Black Label Grand Touring kicks off at $88,895. When reaching the Black Label Grand Touring, there are few choices remaining, but if you select the elegant Chroma Caviar Dark Gray paint and the tow package, a fully loaded model can reach up to $91,145.
These prices may seem high for a Lincoln crossover based on the Ford Explorer, but let’s consider what you’re receiving. The base motor is a 3.0-liter twin-turbo V6 generating 400 horsepower and 400 pound-feet of torque, and opting for the hybrid version of that motor in the Grand Touring model provides 450 hp and 600 lb-ft of torque. In terms of style, comfort, and convenience, the Aviator draws many influences from its larger sibling, the Navigator, which is a very positive aspect.
If the notion of a $90K mid-size Lincoln SUV appears outlandish, bear in mind that we exist in the era of the Navigator with a six-figure price tag that numerous individuals are content to pay. “Customers can submit their orders next month through their preferred Lincoln Dealer, with deliveries commencing in the summertime,” conveyed a Lincoln spokesperson in an email to The Drive.
