Article
Tesla Offers Free Full Self-Driving Beta Trial for a Month
“Almost no one actually realizes how well (supervised) FSD actually works,” Elon Musk reportedly wrote in a recent email to Tesla employees. To make the Full Self-Driving Beta more accessible, Tesla has decided to offer it for free to owners of all supported vehicles for the next month, starting this week.
Trial Available for All Supported Vehicles
During this one-month trial period, all U.S. Tesla vehicles capable of Full Self-Driving will have the feature enabled. This move aims to provide a hands-on experience of the Level 2 driver-assist system, requiring the operator’s full attention with hands on the wheel at all times. Additionally, every Tesla model manufactured since late 2016 contains the necessary hardware to support this feature.
Increasing Accessibility and User Base
Despite the hefty $12,000 price tag for the software add-on, Tesla’s decision to offer a free trial opens the door for more drivers to experience the technology firsthand. This initiative not only aims to showcase the system’s capabilities but also to potentially boost interest and adoption rates among customers. The move comes at a time when Musk anticipates a decline in sales growth compared to previous quarters.
Future Implications
Although Tesla has offered FSD trials in the past, this current mass trial is on a much larger scale. Notably, the trial will not extend to the Cybertruck and the revamped Model 3 “Highland” due to their recent releases without FSD beta support. As Tesla focuses on increasing deliveries and showcasing the value of FSD to customers and new buyers, this trial could serve as a strategic step towards increasing adoption rates and revenue generation.
Image: Tesla Model S interior.
Conclusion
Tesla’s decision to provide a one-month free trial of the Full Self-Driving Beta reflects a strategic move to expand the user base and highlight the capabilities of its driver-assist system. By offering this trial, Tesla aims to increase interest, adoption rates, and potential revenue from the Full Self-Driving feature.
FAQ
Is the Full Self-Driving Beta trial available globally?
The trial is currently available only to U.S. Tesla owners with vehicles capable of supporting Full Self-Driving.
Are all Tesla models eligible for the trial?
Tesla vehicles manufactured since late 2016 that support Full Self-Driving are eligible for the free trial.
What does the Full Self-Driving Beta trial entail?
During the trial, users will have the opportunity to experience the Level 2 driver-assist system under supervised conditions, requiring full attention and hands on the wheel at all times.
