On Thursday morning, Subaru sent an email to its owners inviting them to participate in a fun experience featuring a 42-second video where they appear alongside dogs in a Subaru. As a dedicated Subaru enthusiast, I decided to give it a go myself here at The Drive.
This video appears to be a playful twist on Subaru’s “Subaru Dog Tested” advertising campaign. The key distinction is that this time, Subaru is allowing not just the owners but anyone who wants to feel like part of the canine-loving group known as “The Barkleys” to join in on the canine-centered fun. Additionally, this iteration is significantly more entertaining than the standard advertisements.
The email from Subaru included the following message:
Dear [OWNER],
We’re thrilled to have you as a part of our Subaru family. To express our gratitude, we invite you to enjoy this shareable video featuring you with our dog family, the Barkleys.
Simply capture a photo using your webcam or smartphone camera—or upload an existing picture—by clicking the link below. You’ll soon star in your very own shareable video with the Subaru dogs.
Subaru
After snapping a quick image with the webcam, your face is inserted into a video featuring you and the Barkleys. I tried it out, as you can see, and it truly is quite amusing.
To join in on the fun, click here.
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