Article
Sony Honda SUV, Compact Will Follow 2025 Afeela Sedan: Report
In a surprising collaboration, Sony and Honda are joining forces to introduce a new line of electric vehicles under the brand name Afeela. While the launch of their electric sedan in 2025 was already in the news, a recent report by Nikkei reveals exciting developments on the horizon. According to the report, there are plans for an Afeela SUV to hit the market in 2027, followed by an “affordable” compact car making its debut between 2028 and 2030. Moreover, Sony Honda Mobility is aiming to double its workforce to approximately 500 employees as part of this initiative.
Shared Chassis Platform
All three upcoming vehicles from the Sony Honda collaboration are expected to share a common chassis, which is a modified version of Honda’s latest 0 Series platform. Honda is also set to release its own 0 Series EV based on the Saloon concept in 2026, following the launch of the Sony sedan but preceding the Sony SUV.
Tech-Forward Approach
True to Sony’s reputation for innovation in consumer electronics and gaming, the Afeela cars are anticipated to be packed with cutting-edge technology. Sony has already showcased significant augmented reality features and pledged Level 3 autonomous driving capabilities. Leveraging its expertise from the Gran Turismo game series, Sony’s subsidiary Polyphony Digital is poised to contribute to the development of Afeela cars in various capacities, although the specifics are yet to be disclosed.
A Sneak Peek
Some lucky individuals had a chance to get up close with the Afeela sedan prototype at this year’s Consumer Electronics Show. Despite its prototype status, the vehicle’s tech-infused design left a lasting impression. Noteworthy elements include a panoramic dashboard display and a PlayStation controller integrated into the center console. Observers even noticed an additional screen placed between the headlights, showcasing ads for popular entertainment services like Fortnite and Crunchyroll.
Conclusion
Sony and Honda’s venture into the electric vehicle market with the Afeela brand signals a significant step towards sustainable mobility solutions. By combining Sony’s technological prowess with Honda’s automotive expertise, these upcoming electric cars promise to offer an intriguing blend of innovation and performance.
FAQ
1. When will the Sony Honda Afeela SUV be available?
The Afeela SUV is expected to be launched in 2027, following the debut of the electric sedan in 2025.
2. What kind of technology can we expect in the Afeela cars?
Sony and Honda are focusing on incorporating advanced features such as augmented reality and Level 3 autonomous driving into the Afeela vehicles.
3. Will Polyphony Digital’s involvement impact the Afeela car design?
Polyphony Digital, known for developing the Gran Turismo game series, will play a role in the development of Afeela cars, contributing to their technological advancement.
4. How many employees will Sony Honda Mobility aim to have for this venture?
As part of the collaboration, Sony Honda Mobility intends to increase its workforce to around 500 employees to support the production and development of Afeela electric vehicles.
