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Royal Caribbean, the largest cruise line in the world, has unveiled a refreshed logo that aims for a modern aesthetic.
The cruise line has decided to remove the yellow color and the word “International” from its logo, while introducing a new, brighter shade of Navy Blue (PMS 2748) in place of the previous Navy Blue (PMS 281).
Below is the new logo featuring their iconic Crown & Anchor:
Additionally, the Crown & Anchor symbol has been refined, now featuring only the top half of the logo with the omission of the words “Royal Caribbean.”
This marks a departure from the previous logo design:
Royal Caribbean explained the motivation behind the redesign:
“The most powerful brands globally have a distinctive icon that represents them. Our symbol is the Crown & Anchor, and enhancing this icon is a key priority for our brand.
“As we strive to elevate our brand within the broader vacation market, it’s essential to simplify the complexities surrounding the Crown & Anchor.
“The new modernized logo design liberates the Crown & Anchor from the previous configuration while showcasing the Royal Caribbean name in a contemporary yet timeless font.”
Royal Caribbean reported that the logo transition began on September 5, and both the new and old logos may coexist in the market during this changeover period.
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