Rolls-Royce’s Major Revision for the Cullinan Is to Enhance Its Unattractiveness

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By Car Brand Experts

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Even though I’m just a regular person, I’ve always had a fondness for Rolls-Royce. It’s a label that boldly embraces itself, showcasing a straightforward yet refined attitude towards its exclusivity that I admire—it acknowledges its superiority with elegance. However, the fresh Rolls-Royce Cullinan Black Badge Series II now appears more assertive and less refined than its predecessor, diminishing some of the vehicle’s sophistication.

For the most part, the recently updated Cullinan Black Badge bears resemblance to its predecessor. It is not a drastic overhaul. Nevertheless, there are a few notable alterations that seem more about change for the sake of change rather than genuine enhancement. For instance, the aforementioned front air intakes not only appear inexpensive and unsuitable for a car priced at almost half a million dollars but also contradict the essence of a Rolls-Royce. Rolls-Royces are not focused on performance, even the Black Badge variants, so featuring large contrasting black air intakes is highly inappropriate for a vehicle adorned with the iconic Spirit of Ecstasy. Additionally, the front section now includes vertical light bars connected to the headlights, giving the Cullinan the woeful expression of a melancholic bloodhound.

At the rear, not much has been altered. The new rear bumper exhaust openings are slightly taller and more angular than previously. The consistent mirrored black chrome accents remain present, a crucial feature of Black Badge editions. Moreover, the new wheels impress with their innovative interlocking pattern.

Rolls displayed similar restraint in updating the interior. The configuration of the dashboard, steering wheel, and overall layout has been maintained. Fortunately, the Series II benefits from modernized technology including a new digital gauge display and updated BMW-based infotainment system, enhanced with Rolls-Royce’s distinctive visuals. This was a much-needed upgrade as the Series I Cullinan utilized outdated technology. The new digital gauges also offer a stylish touch with four different color options: Vivid Grellow, Neon Nights, Cyan Fire, and Synth Wave.

New materials have been introduced to the latest Rolls-Royce model. I particularly dislike the use of carbon fiber trim in Rolls or Bentley vehicles, however, the Series II Cullinan Black Badge showcases a new “Technical Carbon” finish that produces a three-dimensional effect and is meticulously polished by hand to achieve a reflective surface. Additionally, a novel seat material, named Duality Twill, is featured in this model, which, surprisingly for Rolls-Royce, is not leather but a raycon fabric crafted from bamboo. Reportedly, this choice is inspired by the bamboo grove in the Le Jardin des Méditerranées botanical garden on the Côte d’Azur.

The 6.75-liter twin-turbocharged V12 engine remains unchanged, delivering 600 horsepower and 664 lb-ft of torque. It is still coupled with an eight-speed automatic transmission, distributing power to all four wheels. The familiar “Low” mode unique to Rolls-Royce, essentially functioning as a sport mode, has been retained. This mode amplifies exhaust sound and quickens gear changes when driving at nearly full throttle (90% or more). Notably, Rolls-Royce has even reduced the brake pedal travel on the Black Badge model to enhance the driving experience.

I have had the opportunity to drive several Cullinans, including the Black Badge variant, and despite its appearance, it has always been a more pleasurable SUV to drive. With the Series II model remaining mechanically identical, I anticipate this sentiment to persist. Nevertheless, Rolls-Royce has taken a step back in terms of design, giving the Cullinan a less refined and sophisticated look than its predecessor. Fortunately, the interior remains stylish.

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