The era of rally racing excellence is notably anchored in legendary Group B vehicles such as the Lancia Delta S4, Citroën BX 4TC, and Nissan 240RS. These daring, potent, and incredibly thrilling machines led a dynamic existence and are destined to remain etched in the hearts of enthusiasts.
Upon unveiling the unexpected R3 crossover, Rivian showcased a unique rear design that starkly differed from their R1T, R1S, and forthcoming R2 models. However, a conversation with Rivian’s head of design, Jeff Hammoud, conducted by the esteemed team at The Drive, revealed that the design was somewhat influenced by the legacy of these Group B icons.
“The fundamental ethos or source of inspiration for the R3 was centered on how we could create a product that resonates with the Rivian brand, retains its off-road capability, but prioritizes the pleasure of driving,” Hammoud shared with The Drive. “Our muse derived from the essence of rally cars. Delving into the lineage of vehicles like the Lancia Delta Integrale or Audi Quattro, we aimed to craft something that embodies the Rivian ethos yet exudes a similar spirit.”
Kristin Shaw
During the presentation, CEO RJ Scaringe rejected labeling it as a hot hatch, SUV, or crossover; he envisioned it creating its own distinctive category. In essence, it blends elements of all these genres, yet also diverges significantly from them. It enjoys several advantages over rivals in the electric vehicle field, with a standout being a robust driver display, exceeding that of the Volvo EX30. Moreover, the R3 will be assembled in the United States.
The R3 and its counterpart, the R3X from Rivian, will offer various configurations including single-motor (RWD), dual-motor (AWD), and tri-motor (two in the rear, one in the front). An innovative battery reportedly providing around 300 miles of range, coupled with a distinctive hatch-style design, marks a significant departure for the brand. While the R1T and R1S boast a traditional flat rear reminiscent of the Land Rover Discovery, the new models introduce a fresh approach. Hammoud shed light on this design shift.
“Primarily, we aimed to expand the boundaries of what defines the Rivian brand. Considering its proportions, a squarely-designed rear would appear peculiar,” he expressed. “Another complicating factor during the design process was meeting the aggressive aerodynamic demands of the R2, and even more so for the smaller R3. This necessitated a smaller battery to achieve the required range.”
