Initial reports about this SUV indicated that it would be positioned in the full-size SUV segment, similar in size to the current Navigator. Allegedly, the market launch of this model is scheduled for mid-2022, around one and a half years after Rivian launches the R1S. Despite sharing a common “skateboard” architecture across all Rivian vehicles, from the off-road R1T pickup to the Prime-branded vans commissioned by Amazon, the R1S and potential Lincoln E-SUV are not expected to directly compete for sales. Rivian’s target audience leans toward outdoor enthusiasts, while Lincoln’s clientele is more urban.
All Rivian vehicles will be manufactured at the company’s facility in Normal, Illinois, previously the site where the Mitsubishi Eclipse was produced. The first R1Ts from Rivian are expected to start production this December, followed by the initial R1Ss in February of the following year. Subsequently, Rivian will commence production of Ford’s and Amazon’s vehicles, with the latter anticipated to contribute 100,000 units to the plant’s annual capacity of 264,000 vehicles by 2024.
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