Recent appointment for head of operations at Simon Bailes Peugeot

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By Car Brand Experts


The Peugeot automotive group Simon Bailes has enlisted a fresh head of operations for its three-site establishment.

Rejoining the team is Sheldon Cockburn, who had previously departed the group in 2021. He brings with him over two years of experience from his roles at Lookers as a divisional performance manager, and JCT600 as the head of operations for the Newcastle Ferrari and Bentley dealerships.

Simon Bailes Peugeot remarked how Cockburn brings with him a wealth of expertise and a proven history of delivering exceptional outcomes.

In his new capacity, he will once again oversee the operations of the three Peugeot retail sites alongside managing a significant automotive repair center.

His responsibilities will encompass supervising the four businesses while placing an enhanced emphasis on establishing partnerships, cultivating brand reputation, fostering networks, promoting business expansion, and enhancing customer satisfaction levels.

Simon Bailes Peugeot, founded in 1979, operates dealerships in Northallerton, Stockton, and Guisborough.

Additionally, the group has brought on board Louis Shepherd as the sales manager for Simon Bailes Peugeot located in Northallerton.

Simon Bailes, who serves as the managing director at Simon Bailes Peugeot, expressed, “The reentry of Sheldon is a cause for celebration. His extensive background and strategic prowess are indispensable assets that will undoubtedly steer our operational endeavors to new horizons.

“His influence will act as a driving force for our ongoing prosperity and enhanced client care.”

“Equally, we are thrilled to welcome Louis to our team. His track record in sales management and leadership is exceptional, and we look forward to significant milestones under his thoughtful direction. The growth ahead is exciting.”

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