Peugeot Showcases Its All-Electric Lineup, Highlighting Commitment to Tech Innovations for an Enjoyable Driving Experience.

At the upcoming Paris Motor Show, Peugeot plans to showcase:

• The full spectrum of its electric lineup, noted as the most extensive among European brands
• The global debut of the new Peugeot e-408, marking the completion of its 12-model electric vehicle range (including 9 passenger cars and 3 light commercial vehicles)
• The Long Range variants of the Peugeot e-3008 and e-5008 SUVs, boasting impressive ranges of 700 KM and 668 KM, respectively—these are the leaders in electric SUV range
• Two key technological advancements designed to enhance driving experience: the Peugeot INCEPTION Concept along with the revolutionary Hypersquare and the next generation of i-Cockpit®. Attendees will also have access to a unique driving simulator
• The Peugeot 9X8 Hybrid Hypercar will also be on display

Peugeot is set to introduce:

• A new advertising initiative for its 100% electric lineup
• The “Powered by Lions” campaign, in partnership with Born Free

Peugeot is more dedicated than ever to enhancing your driving enjoyment. The brand aims to inspire growth and innovation through sheer automotive pleasure. This theme will permeate the Peugeot exhibit at the Paris Motor Show 2024 (October 14^th – 20^th, Paris Expo Porte de Versailles).

Peugeot will host a range of events each day that resonate with its core brand values.

• Two days centered on the WEC, featuring racing drivers Jean Eric Vergne and Nico Müller who will engage with the public.
• One day themed ‘Peugeot, a responsible brand’, which will highlight the UNDER THE POLE association’s educational trailer and underwater technology initiatives, offering Masterclass sessions to French schools.
• A day dedicated to Peugeot’s collaboration with the Stade Toulousain rugby union team.
• A day focused on visual arts, showcasing YELLOW KORNER and photographer Laurence Laborie’s artwork.

Peugeot will also set up a test drive center at La Seine Musicale in Boulogne-Billancourt, allowing customers to experience its entire vehicle lineup firsthand.

Sheer enjoyment that drives progress and technological advancement is encapsulated in Peugeot’s all-new 100% electric lineup, featuring the e-408 fastback saloon making its world premiere.

By 2026, the transformative Hypersquare steering control will become standard in Peugeot vehicles. This development signifies a new era of driver engagement and excitement.

For Peugeot, fostering technological innovation extends to motorsports, especially their commitment to the WEC, showcasing a hallmark of French excellence.

Progress also equates to acting as a responsible brand, with partnerships such as Born Free and Under The Pole, through which Peugeot engages in tangible actions for educational outreach, environmental stewardship, and biodiversity preservation.

Innovation and progress are essential to enhancing our customers’ driving satisfaction and tranquility. All Peugeot 100% electric models come with the ALLURE CARE program, providing owners with a warranty of up to 8 years or 160,000 km for complete peace of mind. In France and Spain, this program is temporarily available for all powertrains (electric, hybrid, and gas-powered).

The Broadest Range of Electric Vehicles Among Mainstream European Brands

The entire Peugeot lineup reflects three essential values: ALLURE, EMOTION, and EXCELLENCE. These values guide us in every vehicle we produce, enhancing our customer’s driving experience:

• Allure: Peugeot vehicles are distinguished by their dynamic, elegant, and bold design.
• Emotion: Delight is central to the imaginative technologies fueling Peugeot vehicles.
• Excellence: Peugeot is devoted to quality and performance, leading to models that are both reliable and innovative.

Peugeot aims to become the leading EV manufacturer among mainstream European brands. The e-208 currently leads the electric B-segment in Europe, and Peugeot has now expanded its electric range to include the most models of any mainstream European brand. The introduction of the e-408 at the Paris event finalizes this 100% electric offering.

To aid customers in their move towards zero emissions, each electric model is also available in hybrid and/or plug-in hybrid variants, thanks to our multi-energy platforms.

All Peugeot vehicles are equipped with connected services and ChatGPT artificial intelligence, ensuring a smooth and high-performing interaction with the car.

The models showcased at the Peugeot exhibit during the Paris Motor Show 2024 include:

• Peugeot e-208: This car has emerged as the best-selling electric vehicle in France in the first half of 2024 and is the leader in its segment across Europe. Its irresistible design, enjoyable driving dynamics, and an electric range of up to 410 km make it a standout choice.
• Peugeot e-2008: Recently upgraded, this compact SUV is more lively and nimble than ever, merging elegance and performance.
• Peugeot e-308: This compact sedan exemplifies the ideal mix of dynamism, futuristic aesthetics, and advanced features, setting the bar in its category.
• Peugeot e-3008: The new Peugeot fastback SUV triumphs with its next-generation design and a new Panoramic i-Cockpit® featuring a 21-inch curved display that offers a high-tech, immersive driving experience. The Long Range version to be showcased in Paris boasts an impressive range of up to 700 KM (WLTP mixed cycle), the best in the electric SUV segment.

The Peugeot e-3008 is the only model in its class capable of traveling from Paris to Nice with just two stops.

• Peugeot e-5008: This larger SUV, offering seating for seven and a range of up to 668 KM (WLTP mixed cycle), stands out uniquely in the market. It combines comfort, space, versatility, and technological advancements for an unparalleled driving experience.
• Peugeot e-408: Making its world premiere, this model features an unexpectedly striking style married with impressive efficiency. The Peugeot e-408 distinguishes itself in its category thanks to its dynamic fastback structure.

Peugeot’s dedication to French excellence is mirrored in its commitment to the World Endurance Championship (WEC). Featured prominently at the Paris Motor Show, the Peugeot 9X8 Hybrid Hypercar builds on the legacy of the legendary Peugeot 905 and 908, which triumphed at the 24 Hours of Le Mans in 1992, 1993, and 2009. The Peugeot 9X8 epitomizes the brand’s design philosophy and serves as a Research & Development hub that enhances technology, reliability, and performance in production models.

Peugeot’s Commitment to Responsible Partnerships

Peugeot operates as a responsible brand that stays true to its values beyond its primary business focus. The company is proud to collaborate with organizations like Under The Pole and Born Free, which reflect its commitment to education, environmental protection, and biodiversity preservation.

Under The Pole is an underwater exploration initiative that engages in innovative global expeditions, scientific research, and initiatives to promote the importance of ocean preservation to younger generations.

At the Paris Expo Porte de Versailles, they will showcase their educational mobile unit and underwater scientific exploration capsule.

Born Free is an organization dedicated to educational efforts that facilitate peaceful coexistence between local communities and wildlife in Kenya’s Meru National Park.

Visitors will learn about how these projects align with the brand’s philosophy and contribute to a sustainable future.

Peugeot’s Technological Innovations at the 2024 Paris Motor Show: The Peugeot Inception Concept and Hypersquare Steering Control

Visitors will have the opportunity to explore the Peugeot Inception Concept in the tech innovation area at the exhibit. Recently unveiled at VivaTech, this concept vehicle redefines interior space using the STLA BEV-by-design platform, featuring a flat floor and ultra-comfortable seating for a lounge-like atmosphere.

The Peugeot Inception Concept symbolizes the future of mobility for the brand, merging comfort, sustainability, and advanced technology.

It incorporates innovative practices aimed at conserving resources, reducing weight, and minimizing waste while guaranteeing exceptional performance. The new i-Cockpit® in this concept brings a significant improvement in driving ergonomics with the introduction of Hypersquare steering control, creating a futuristic, intuitive, and enjoyable driving experience.

The Hypersquare steering control features an ergonomic grip and customizable touch controls akin to those of a tablet, streamlining driving to be user-friendly like a smartphone. The steer-by-wire electronic steering system provides precise fingertip control by removing the traditional mechanical linkage between the steering and wheels. Hypersquare and the next iteration of i-Cockpit® will be incorporated into future Peugeot vehicles by 2026.

Attendees can experience some benefits of this technology through an engaging session with the Hypersquare simulator available at the Peugeot stand.

A Variety of Activities at the Peugeot Stand

Alongside the Hypersquare driving simulator, visitors to the Peugeot display can engage in a range of activities throughout the Paris Motor Show week.

A wealth of entertainment awaits: The lineup includes WEC events with Peugeot SPORT racing drivers and influencers, interactions with players from Stade Toulousain—a long-time partner of Peugeot—and a day dedicated to Under The Pole and Born Free, complemented by a visual arts presentation from YELLOW KORNER.

Peugeot is excited to share its vision and passion for automotive joy with attendees and the media at the 2024 Paris Motor Show!

SOURCE: Stellantis