Orlando’s premier downtown sports activities and leisure vacation spot – and residential of the Nationwide Basketball Affiliation’s Orlando Magic – shall be renamed the Kia Heart.
Beginning December 20, 2023, the Amway Heart will tackle the brand new identify. Kia America’s partnership will embrace new indoor and out of doors signage, the installations of EV charging stations, Kia automobile shows and the Kia Terrace, a hospitality lounge for the enjoyment of automotive lovers and sports activities and music followers.
“The Orlando Magic and Kia America have been proud companions for a number of years and we share within the pleasure of Kia’s success and progress,” stated Magic CEO Alex Martins. “We stay up for our expanded partnership which permits Kia to drive its model ahead and ship a direct, impactful message to our fan base and past utilizing the ability of the NBA. Kia additionally turns into a ‘Champion of the Group’ accomplice and we stay up for working collectively to positively affect the Central Florida group.”
“The naming of the Kia Heart is one other instance of the power of our partnership and offers us a year-round sports activities and leisure platform for our followers,” stated Sean Yoon, President and CEO, Kia America. “This facility is a spectacular asset for individuals who name Central Florida residence and for individuals who go to this world vacationer vacation spot. Coupled with our naming rights of the Kia Discussion board in California, we now stretch from coast to coast.”
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What You Ought to Know:
- Orlando’s premier downtown sports activities and leisure vacation spot has been renamed the Kia Heart.
- Kia is the official automotive accomplice of the Nationwide Basketball Affiliation & Orlando Magic.
- The Kia Heart naming rights announcement in Orlando coincides with the historic launch of the automotive trade’s first mainstream 3-row, all-electric SUV – the Kia EV9.
- Kia turns into an Orlando Magic “Champion of the Group” accomplice and can accomplice on impactful Central Florida group relations programming.
- The Kia Heart in Orlando enhances the Kia Discussion board in Los Angeles, stretching Kia’s affiliation with first-class leisure from coast-to-coast.
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Just like the renaming of the Kia Heart in Orlando, the renaming of the Kia Discussion board in Los Angeles in April of 2022 was a transformational step for Kia in the USA and an essential a part of the North American debut of its a number of award-winning electrical utility automobile, the EV6, as a part of the corporate’s formidable Plan S, or Plan Shift, technique. Plan S is designed to assist remodel Kia right into a sustainable mobility supplier together with new and thrilling private and enterprise transportation options.
Kia’s southeast operation consists of dealerships in Orlando, Miami, Tampa, and Jacksonville. Central Florida has 11 dealerships and is the quickest rising Kia market within the nation.
Kia is acknowledged as one of many TIME100 Most Influential Corporations of 2023 and was named the Most Reliable Mass Market Model for 3 years in a row by J.D. Energy. Kia provides a spread of gasoline, hybrid, plug-in hybrid and electrical automobiles bought via a community of over 775 sellers within the U.S., together with a number of vehicles and SUVs proudly assembled in America*.
Since opening in 2010, Orlando’s downtown enviornment has turn out to be the group’s gathering place and has earned quite a few awards, together with being named SportsBusiness Journal’s 2012 Sports activities Facility of the 12 months; the Worldwide Affiliation of Venue Managers’ Venue Excellence Award, which is bestowed upon services that excel within the administration and operation of public meeting venues; and TheStadiumBusiness Awards’ Buyer Expertise Award. As well as, the ability was not too long ago voted by followers because the no. 1 venue within the NBA for its recreation expertise.
The NBA is a worldwide sports activities and media enterprise with the mission to encourage and join individuals in every single place via the ability of basketball. The league has established a significant worldwide presence with video games and programming in 214 nations and territories in 50 languages, and merchandise on the market in additional than 200 nations and territories on all seven continents. NBA rosters firstly of this previous season featured 120 worldwide gamers from 40 nations. NBA Digital’s property embrace NBATV, NBA.com, the NBA App and NBA League Cross. The NBA has created one of many largest social media communities on the earth, with 2.1 billion likes and followers globally throughout all league, crew, and participant platforms.
