Northvolt Adjusts to Shifting Battery Demand: A Fresh Strategy Ahead!

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

---

The year 2024 has been challenging for Northvolt, the Swedish battery manufacturer co-founded by Peter Carlsson, previously of Tesla. Due to production issues, BMW is reconsidering its $2 billion order for batteries from Northvolt. Recently, Northvolt initiated a strategic review, citing a tough macroeconomic landscape and a need to reassess its immediate priorities. This includes a reshaping of operations and resizing of the workforce as revealed in a company announcement.

This strategic review aims to concentrate resources on becoming a leader in sustainable, large-scale battery cell production. Northvolt plans to boost the initial phase of its Northvolt Ett gigafactory in Sweden while maximizing the capabilities of its R&D facility, Northvolt Labs, located in Västerås. This focus is deemed essential for Northvolt to maintain its status as a top cell manufacturer in the Western market.

Peter Carlsson stated, “As we proceed with the strategic review, we are making difficult choices to solidify the foundations of Northvolt’s operations, enhance our financial stability, and improve our operational efficiency. Despite the current challenging environment, the global shift toward electrification and the long-term prospects for cell manufacturers, including Northvolt, remain robust.”

Tom Johnstone, the chair of Northvolt’s Board of Directors, remarked, “Our success partly hinges on the overall growth of the electric vehicle market and the support from stakeholders. Additionally, we must build on the insights gained from our experiences so far.”

With the review finalized, the company has unveiled its forward-looking plan. Unfortunately, the news is grim for many employees, as it involves a modified scope of operations aimed at streamlining production at the Northvolt Ett facility. These changes could lead to approximately 1,600 job losses across Skellefteå (1,000 positions), Västerås (400 positions), and Stockholm (200 positions), pending ongoing negotiations with labor unions. The term “redundancy” is often used to soften the message of job loss.

By reevaluating its short-term goals and emphasizing the ramp-up of the first 16 GWh phase at Northvolt Ett, the company is prioritizing commitments to existing automotive clients. This focus is bolstered by a newly introduced acceleration program designed to boost production levels, which has already tripled cell production at Northvolt Ett since the beginning of this year.

Northvolt Charts A New Course

CEO Peter Carlsson remarked, “While the overall momentum for electrification is strong, we must ensure we take appropriate actions timely to respond to challenges within the automotive sector and the broader industrial context. Our focus now needs to be on investing in our core business. The success of production at Northvolt Ett is vital for our ability to serve our customers and sustain operations. Recent production achievements at Northvolt Ett indicate that we are on the right track, but the tough decisions we’re making today are crucial for the future of Northvolt.”

In Skellefteå, the expansion project at Northvolt Ett will be halted. This initiative was expected to add an annual capacity of 30 GWh to cell manufacturing. This decision follows an earlier announcement regarding the placement of the Northvolt Ett cathode active material facility into care and maintenance. Additionally, in Västerås, programs and expansions at Northvolt Labs will be slowed. The essential platforms hosted there will be sustained, maintaining Northvolt Labs as Europe’s leading hub for battery innovation and product development.

As Northvolt narrows its operations and programs in Sweden, it will also downsize its corporate support functions, primarily located in Stockholm. This rescoping is vital to ensure a sustainable operational framework and cost structure. Consequently, a global reduction of approximately 20% in workforce, with a 25% reduction in Sweden, has been deemed necessary. The company is currently in dialogue with union representatives regarding related processes and future steps.

Recognizing the impact of these workforce reductions, especially at Northvolt Ett and in Skellefteå, the company is collaborating with partners and stakeholders to mitigate adverse effects as much as possible. Northvolt has mobilized internal resources to assist affected employees with job searching and relocation matters. Furthermore, a task force is being established with external partners to provide additional support to employees on work visas and their families.

Daniela Maniaci, Chief People Officer, stated: “Today represents one of the most difficult periods in our company’s history as we confront the challenge of workforce reductions. Our primary focus is to provide as much assistance as we can to all our employees, especially those affected by redundancy. We are dedicated to managing this transition with compassion and care, ensuring everyone has the guidance they need for their next steps.”

As the company sharpens its focus, Northvolt remains committed to its goal of establishing a robust European base for battery production. The decisions made today are aimed at reinforcing this commitment by intensifying the scale of battery cell production and creating a foundation for future expansion. Peter Carlsson added, “The decisions we are announcing are both difficult and painful. All of us at Northvolt will do everything possible to support our colleagues who will ultimately leave the company. Nevertheless, these decisions are essential to adapt to our current situation and facilitate Northvolt’s long-term success. We are determined to navigate these challenges and emerge stronger and more efficient as we strive to contribute to a more sustainable future.”

The Takeaway

The European Union is keen on building a local battery industry to compete with China’s CATL and BYD, but the journey is fraught with difficulties. China has heavily invested in the battery sector for the past 15 years, placing companies like Northvolt roughly a decade behind. Moreover, they lack the extensive government support that Chinese firms receive. The recent developments at Northvolt underscore the substantial hurdles and challenges that lie ahead for the industry.