BMW Unveils New Art Car with E-Ink Technology

BMW continues its collaboration with Frieze Los Angeles, introducing the BMW i5 Flow Nostokana featuring electronically animated panels in a distinct South African tribal pattern. South African artist Esther Mahlangu, renowned for her Ndbele designs, partnered with BMW to create this unique car, named after her firstborn son. The vehicle showcases a remarkable fusion of art and technology, elevating the concept of a traditional art car to a whole new level.

A Fusion of Art and Innovation

Esther Mahlangu’s collaboration with BMW dates back to 1991 when she became the first African and female artist to paint an art car for the brand. Fast forward to today, Mahlangu worked alongside Stella Clarke, a Research Engineer at BMW Group, to incorporate cutting-edge technology from E Ink into the car’s design. Thanks to this technology, the car boasts 1,349 individually controlled sections of film, each capable of changing colors through electrophoresis, resulting in a visually stunning display that captivates onlookers.

The Intersection of Tradition and Modernity

The BMW i5 Flow Nostokana not only showcases Mahlangu’s iconic tribal patterns but also incorporates a custom soundtrack that enhances the overall experience. Developed by BMW Group’s Creative Director of Sound, Renzo Vitale, the soundtrack complements the animation on the car, creating a multisensory masterpiece that merges art, technology, and sound seamlessly.

Looking Ahead

As the automotive industry continues to embrace innovation, BMW’s latest art car demonstrates the endless possibilities when art and technology converge. This project serves as a testament to the brand’s commitment to creativity and pushing boundaries. With color-changing technology making its mark, the integration of international artwork with cutting-edge innovations opens up a world of exciting possibilities for the future.

Conclusion

The BMW i5 Flow Nostokana is a true testament to the harmonious blend of tradition and innovation, showcasing the limitless potential when artistry meets cutting-edge technology. As BMW and artists like Esther Mahlangu pave the way for groundbreaking collaborations, we can expect to see more extraordinary creations that challenge conventions and inspire awe.

FAQ

1. Who is Esther Mahlangu?

Esther Mahlangu is a renowned South African artist known for her distinctive Ndbele designs, primarily found in South Africa. She gained international recognition for her collaborations with BMW on painting art cars.

2. What technology is used in the BMW i5 Flow Nostokana?

The BMW i5 Flow Nostokana features E Ink technology, with 1,349 sections of film that can change colors using electrophoresis, creating dynamic visual displays on the car.

3. How does the custom soundtrack enhance the BMW art car experience?

The custom soundtrack, created by BMW Group’s Creative Director of Sound, Renzo Vitale, complements the animation on the car, adding an auditory dimension to the multisensory experience of the art car.