Article: Mercedes EQS to feature a regular S-Class grille due to popular demand
Introduction
Mercedes-Benz’s EQ line of electric vehicles has been praised for its aerodynamic design but criticized for its lack of aspirational appeal when compared to rival BMW’s EVs. To address this issue, Mercedes has made a strategic decision to give the EQS a traditional S-Class-style grille, aiming to enhance its desirability in the market.
Mercedes EQS Getting a Makeover
Mercedes CEO Ola Källenius confirmed that the upcoming EQS model will offer a new optional grille design reminiscent of the iconic S-Class. The move seeks to attract customers who prefer a more classic aesthetic, with a traditional hood-mounted badge, departing from the previous logo-only front design.
Upgrades and Enhancements
In addition to the grille change, the EQS refresh is expected to introduce rear “executive seats” and a new battery that could potentially increase the vehicle’s range from 108 to 118 kilowatt-hours, giving the car an estimated range of 380 miles in the U.S. market. The updated model is slated for release in June, likely as a 2025 model.
Shaping the Future of Mercedes EQ Lineup
The EQS’s transition to a more conventional design language signals a potential shift in Mercedes’ overall EV styling strategy. The move could influence the design direction not only of the EQ lineup but also the broader electric vehicle market. However, despite these updates, Mercedes acknowledges that there are further improvements needed to align the EQ lineup with consumer preferences and boost sales in the fiercely competitive EV market.
Conclusion
With the impending makeover of the Mercedes EQS, the brand aims to merge its innovative EV technology with a timeless and appealing design language, catering to a wider range of customers and potentially setting a new trend in the electric vehicle segment.
FAQ
Will the new grille design be available in the U.S. market?
Mercedes has not confirmed the availability of the alternative grille options for the EQS in the U.S. market at the time of publication.
When is the updated EQS expected to be released?
The refreshed EQS model is projected to launch in June, likely as a 2025 model, with additional features like rear “executive seats” and an upgraded battery for extended range.
What other enhancements can we expect besides the new grille?
In addition to the grille update, the EQS refresh will introduce rear “executive seats” and a new battery that may boost the vehicle’s range, enhancing its desirability and competitiveness in the EV market.
