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In a surprising move last August, Dodge revived the 710-horsepower Durango Hellcat. Initially, the manufacturer stated the vehicle would be exclusively available in 2021 with a limited production of around 3,000 units. This development left Stacy Phillips, an owner, disappointed as the SUV lost its exclusivity. Consequently, he initiated a class-action lawsuit on behalf of himself and other owners. Recently, Phillips and the others officially filed their legal action. Dodge is now facing a lawsuit for producing an excess of Durango Hellcats.
Phillips’ objections have valid grounds. As reported earlier, Dodge’s CEO Tim Kuniskis mentioned in a press release that “The 2021 Durango Hellcat is only a single model-year run, ensuring that it will be a very special, sought-after performance SUV for years to come.” Moreover, during the vehicle’s launch event, the executive affirmed that the Hellcat Durango would be available only for one model year and customers had a limited opportunity to make a purchase.
Dodge
The crux of the lawsuit revolves around these statements. It argues that Dodge advertised the Durango Hellcat as “a single year run limited edition Vehicle” to portray it as an exclusive and once-in-a-lifetime opportunity for SUV enthusiasts. The lawsuit claims that this exclusivity and marketing strategy led to an inflated price for the vehicle. As the exclusivity factor diminishes, the owners demand compensation.
The lawsuit alleges that Dodge’s actions constitute a “bait and switch scheme,” and argues its case by citing consumer protection laws in various states, including New York, Texas, and Virginia, where the plaintiffs reside. Currently, owners from California, New York, New Jersey, Illinois, Virginia, Texas, and Florida are part of the lawsuit.
The lawsuit includes references to articles from The Drive, including our initial coverage of the impending legal action.
The exact number of owners involved in the lawsuit remains undisclosed. There is no specific figure mentioned in the lawsuit. A Facebook group established to coordinate the owners’ efforts currently boasts 416 members. It is worth noting that I am a member of this group despite not owning a Durango Hellcat.
A spokesperson for Stellantis informed The Drive that no comments would be made regarding ongoing legal matters.
UPDATE: Additional information from Stellantis has been included in this story.
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