Land Rover Design Chief Aims to Eliminate the Aftermarket Industry
The head of design at Land Rover has expressed a bold vision to revolutionize the automotive aftermarket. In an ambitious statement, the design chief aims to render third-party car modification services unnecessary by enhancing the brand’s offerings and capabilities. The intention is to provide customers with all the options they could need directly from Land Rover, eliminating reliance on aftermarket solutions. This approach underscores the company’s commitment to innovation and customer satisfaction, promising to deliver a comprehensive range of features and upgrades that meet driver needs without seeking outside assistance. As Land Rover continues to evolve, the design chief’s strategy could reshape the landscape of automotive customization.
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