In today’s tech-savvy world, manufacturers find it increasingly challenging to conceal their vehicles from the media, despite employing camouflage. While such coverings may obscure design details, spotting a camouflaged vehicle on the Nürburgring usually indicates that a new model is in the works. The latest vehicle to be seen in this predictable manner is the forthcoming Lamborghini Urus crossover, shared by YouTube user NM2255.
This marks Lamborghini’s return to four-door vehicles after the LM002 SUV, which was last made in 1993. Reports suggest that the Urus is set to feature a 4.0-liter twin-turbo V8 engine. It’s worth noting that we are not calling the Urus an SUV—it’s not one. With a unibody structure and a ride height too low for off-roading, the Urus exemplifies what a crossover truly is.
A pertinent question arises: does the Urus fit with Lamborghini’s brand identity? While the LM002 paved the way for four-door models at Lamborghini, its outrageous design firmly established its identity as a Lamborghini. In contrast, the Urus bears a more subdued appearance, evoking comparisons to the Renault Megane, suggesting that Lamborghini is leaning towards a more mainstream market approach.
Similar to the rest of Lamborghini’s lineup—including the Huracan and Aventador—the Urus showcases a relatively conservative design for its price point. Even auto journalist Richard Hammond has voiced concerns over the current Lamborghini range. When evaluating the Huracan, for instance, one can see it as a more refined evolution of the Sesto Elemento and Gallardo. Furthermore, the Aventador appears as a mere reiteration of the Reventon.
So, does the Urus truly represent the Lamborghini brand? Yes, but this acceptance comes with the understanding that Lamborghini has somewhat strayed from the unique characteristics that made it renowned for its boldness and eccentricity. In this context, the Urus seamlessly fits into the modern Lamborghini lineup..
