Kia America’s Super Bowl Ad Showcases the Power of the EV9 EV SUV
Kia America makes a grand return to the Super Bowl with a captivating 60-second spot featuring the innovative 2024 Kia EV9, the first mass-market three-row EV SUV in the U.S. The ad, named “Perfect 10,” kicks off a comprehensive marketing campaign that centers on the message of the hidden power within all of us and our ability to bring joy to others.
The Empowering Narrative
Set to the enchanting sounds of Cat Power and Coldplay’s collaborative track “Wish I Was Here,” the ad unfolds with a young figure skater completing her performance and noticing an empty seat beside her father. Moved by his daughter’s disappointment, the father harnesses the EV9′s Vehicle to Load (V2L) capability to create an impromptu ice rink in the wilderness. The heartwarming scene culminates in the skater’s enchanting encore for her grandfather, showcasing the EV9’s unique features and the magic they enable.
A Testimony to Electric Innovation
Russell Wager, Kia America’s vice president of marketing, expressed pride in the groundbreaking EV9 and the commercial’s ability to reach over 100 million viewers with a powerful story of inner strength and kindness. Crafted by the creative minds at David&Goliath, the campaign includes various ad cuts and extensions across digital, print, and social media platforms to amplify the message of hidden potential and connectivity.
Availability and Future Prospects
The 2024 EV9 is already making its way to dealerships nationwide and is open for purchase in all 50 states, reflecting Kia America’s commitment to accessible electric mobility. The Vehicle to Load (V2L) feature, though requiring additional equipment for full utilization, adds an innovative edge to the EV9’s appeal, showcasing its versatility and forward-looking design.
Conclusion
Kia America’s Super Bowl ad not only highlights the technological prowess of the EV9 but also underscores the emotional resonance of human connection and empowerment. By spotlighting the hidden power within us all, the commercial invites viewers to embrace the spirit of kindness and innovation, making it a standout moment in this year’s advertising landscape.
FAQ
Q: When will the 2024 EV9 be available for purchase?
A: The 2024 Kia EV9 is already arriving at dealerships across all 50 states, ensuring nationwide accessibility for interested buyers.
Q: What sets the EV9 apart from other electric SUVs?
A: The EV9’s innovative Vehicle to Load (V2L) feature allows for unique capabilities, such as creating an impromptu ice rink, showcasing its versatility and forward-thinking design.
Q: What is the central message of Kia America’s Super Bowl ad?
A: The ad focuses on the hidden power within all individuals and the ability to bring joy and connection to others, emphasizing the emotional resonance of human relationships and empowerment.
