- Kia executed a lot of high-profile initiatives, together with leisure naming rights, expanded sports activities sponsorships and an entre into the gaming class – all in help of Kia’s aggressive new product launch initiatives
IRVINE, CA, February 12, 2024 – Russell Wager, vp, advertising and marketing, Kia America, was honored as MediaPost’s 2023 Automotive Marketer of the 12 months. The MediaPost Advertising Automotive Awards honor advertisers and companies who’re excelling in right this moment’s many types of communication and rewriting the handbook on automotive advertising and marketing. The impression of Wager’s workforce’s advertising and marketing strategy has been acknowledged for its robust contribution in direction of Kia’s all-time report 2023 gross sales and the model’s continued evolution.
“I’m grateful for Kia’s revolutionary advertising and marketing spirit,” Wager stated. “It takes a talented workforce of devoted professionals to attain the success Kia America has loved, and I’m honored to be a part of what this model is all about.”
Grounded in Kia’s Motion That Evokes model function, Wager and Kia’s Advertising and Communications groups wrapped up 2023 with introductions of six new or refreshed fashions, grew general market share, and captured new viewers consideration for the corporate’s award-winning lineup of automobiles. Since Wager joined Kia in 2019, the workforce’s excessive profile initiatives have included particular activations in Instances Sq. throughout New 12 months’s Eve, multi-dimensional Tremendous Bowl advert campaigns, enlargement of Kia’s long-standing NBA partnership together with extra workforce and league sponsorships, a daring entrance into the dynamic world of eSports, coast-to-coast leisure naming rights on the Kia Discussion board in Los Angeles and the Kia Heart in Orlando, an sudden and immersive EV expertise for attendees throughout 2024’s Client Electronics Present (CES), and expanded “Speed up the Good” company social duty actions that engaged Kia workers and sellers throughout the nation in a real grassroots effort.
Over the past 25+ years, Wager has served in a lot of government roles inside automotive manufacturers or their companies, each within the U.S. and globally.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to prime automotive high quality surveys. Kia is acknowledged as one of many TIME100 Most Influential Corporations of 2023. Kia serves because the “Official Automotive Companion” of the NBA and provides a spread of gasoline, hybrid, plug-in hybrid and electrical automobiles offered by means of a community of over 775 sellers within the U.S., together with a number of automobiles and SUVs proudly assembled in America*.
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* The Sportage (excludes HEV and PHEV fashions), Sorento (excludes HEV and PHEV fashions), and Telluride are assembled in america from U.S. and globally sourced elements.
