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Most enthusiasts are likely familiar with ICON, the California-based company renowned for transforming vintage vehicles by implementing modern mechanics while retaining their classic appearance. However, the founder, Jonathan Ward, is also the visionary behind TLC, a premier destination in the U.S. for Toyota Land Cruiser restorations. While known for reviving older models like the FJ40, Ward’s latest video highlights a special project commissioned by a fortunate client—a complete frame-off restoration of a 1996 Land Cruiser V8, which may be the finest J80 series available today.
The video details the extensive “Stage Three” restoration process this vehicle underwent. Ward and his crew meticulously dismantled the Cruiser down to its frame, undertaking a comprehensive rebuilding process utilizing all-new or refurbished components while blending original and aftermarket upgrades to enhance both performance and durability, all while striving to maintain the vehicle’s classic identity. Virtually every aspect has been renewed—axle parts, wheels, brakes, suspension, transfer case, engine, transmission, and the entire interior has been restored to an essentially pristine condition.
Visually, the Land Cruiser features a flawless exterior complemented by newly installed off-road bumpers, rock sliders, a roof rack, and a two-inch lift, indicating that this is not your average model. However, it’s when Ward provides a closer inspection that the full extent of the restoration becomes apparent. The undercarriage gleams like obsidian, and the once dull nineties Toyota plastic (now fully re-coated) looks more impressive than it did when it originally left the factory. The leather seats appear untouched, and the prominent LS3 V8 engine draws immediate attention when the hood is lifted. Listening to him detail the replacements and improvements is nearly mesmerizing, and the transformation is truly remarkable.
It’s also gratifying to witness such dedication bestowed upon a relatively modern vehicle. It does evoke a touch of nostalgia, recognizing that cars and trucks from the 1990s are starting to be viewed as “classics.” However, the outcome has a deeper resonance than a restoration of a 40- or 50-year-old Land Cruiser might evoke. It feels like a journey back to a recent and familiar past.
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