It is A Miracle: Miata Gross sales Up By Almost 50 P.c In 2023

Vehicles and SUVs could be the preferred physique types in America, however small sports activities vehicles are nonetheless alive and kicking. Working example, Mazda simply introduced gross sales stats for 2023 and the MX-5 Miata is as widespread as ever, with a forty five.4-percent year-over-year gross sales enhance.

In all, Mazda offered 8,973 Miatas in the USA final 12 months. Mazda additional breaks down gross sales for the MX-5 roadster and the hardtop RF, displaying the roadster is now a bit extra widespread with 4,591 offered models for the 12 months — a staggering 77.4 p.c enhance versus 2022. A complete of 4,382 hardtops discovered properties in 2023, making gross sales of the 2 physique types a close to 50/50 cut up. That is a major change from 2022, the place the RF outsold the roadster by virtually 1,000 models on the dot – 3,583 to 2,588. Clearly, extra of us are having fun with extra sunshine behind the wheel of their Miatas.

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The leap in Miata gross sales is a part of Mazda’s total year-over-year gross sales enhance of 23.3 p.c. As you may count on, SUVs lead the cost with 153,808 CX-5s offered, adopted by 77,075 CX-30s. In its first 12 months, the brand new CX-90 clocked 30,821 gross sales, however the Miata grabs our consideration as a result of it is not new. The present-gen ND launched again in 2015 as a 2016 mannequin. Within the years since there have been simply two minor facelifts.

And there is extra ND love to come back. In line with the Miata’s Program Supervisor Shigeki Saito, the automaker needs to maintain the present technology energetic “for so long as doable,” stating there is no particular timeframe for phasing out manufacturing.

Whereas removed from the glory days of the first-gen NA Miata, when US gross sales usually topped 20,000 models per 12 months, clocking almost 9,000 new house owners for an eight-year-old two-seater is not dangerous. Furthermore, it closes the hole to the Miata’s fundamental competitor, the Toyota GR86. Toyota offered 11,078 models in 2023, a year-over-year decline of seven.7 p.c. Which one would you reasonably have? Tell us within the feedback part beneath.

And take a look at Motor1′s Rambling About Vehicles podcast for extra on Miata gross sales and different automotive chat, obtainable beneath.