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News reports from St. Louis, Missouri and Denver have independently verified that many Kia/Hyundai owners in these cities have recently been denied insurance coverage, even if their vehicles lack physical ignition keys. Two employees at The Drive residing in Denver attempted to obtain an insurance quote for a new Kia Soul from Progressive and were rejected. After providing vehicle details, the company responded, “We are unable to offer you a policy at this time.”
Individuals accepted by either insurer in these regions may face significantly higher premium rates. Jay Zunich, a resident of the St. Louis area, shared with the St. Louis Post-Dispatch, that Progressive quoted $350 monthly to insure his 2020 Hyundai Elantra, despite having push-button start.
Vehicles from the Korean brands constitute a significant percentage of vehicle thefts in numerous metro areas. 38% of all vehicle thefts in Columbus, Ohio, involve Hyundais or Kias. In Los Angeles, it’s 20%. The LAPD has issued alerts advising owners to install anti-theft measures like battery disconnects, GPS trackers, or steering wheel locks. A St. Louis dealership even provides a custom Bluetooth immobilizer for these vehicles, and some cities nationwide are contemplating legal action against the automakers to tackle the issue.
Hyundai—and by extension, Kia—have taken minimal steps to address the problem. Hyundai donated 80 steering wheel locks to Cleveland police and now offers a security kit (with installation costing up to $500) claimed to deter theft attempts effectively. Many perceive these measures as inadequate, and understandably, owners, local authorities, and insurers are displeased.
We reached out to Hyundai and Kia for a response; both provided a similar statement acknowledging the situation and expressing regret over the decisions made by State Farm and Progressive.
“Hyundai Motor America regrets the actions of insurers and their impact on select Hyundai vehicle owners and lessees, although we anticipate this impact will be temporary. Immobilizers are now standard on all Hyundai vehicles manufactured since November 2021—and have been standard on all Hyundai vehicles with push-button starts. Hyundai has initiated measures to reduce the incidence of claims related to affected vehicles, including an upcoming no-cost software update starting next month. Furthermore, Hyundai is distributing free steering wheel locks to selected law enforcement agencies nationwide for distribution to local residents with ownership or leases of affected models. Owners can also avail themselves of a customized security kit by visiting a local Hyundai dealer for purchase and installation. We apologize for any inconvenience caused to affected customers.”
Update 1/24/2023 @ 9:01p ET: This story has been updated to include statements from Progressive, State Farm, Kia America, and Hyundai Motor America.
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