The transformation to electric vehicles could be the most significant shift in the automotive sector since the era of the Model T by Henry Ford. The future electric cars will boast a different appearance, devoid of the need to accommodate bulky internal combustion engines, transmissions, and exhaust systems. However, in the case of Bugatti’s next-gen hybrid model, it appears that the iconic style will remain relatively intact, according to hints dropped by Bugatti Design Director Achim Anscheidt in an interview with The Drive during Monterey Car Week. The hypercar is poised to preserve its quintessential “car-like” essence and unmistakable Bugatti aesthetics, particularly when viewed from the side.
“Preserving authenticity visually is essential to our approach. While the underlying technology may be completely novel in our hybrid concept, the core essence of being a car remains unchanged. Our goal is not to alter things merely for the sake of change,” mentioned Anscheidt.
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The Bugatti Design Director highlighted, “Even as we transition away from traditional ICE layouts, is it necessary to impose a radical change in design just because it’s feasible? Shouldn’t a Bugatti remain unmistakably recognizable? Few brands possess such a definitive design DNA as Bugatti, particularly in our side view aesthetics with the iconic Bugatti line and its various interpretations, arguably more potent than the front view,” Anscheidt expressed.
Conversely, Anscheidt criticized the current blandness in EV design, attributing it to the conservative approach taken by many manufacturers, even likening the elongated front end of the Ford Mustang Mach-E to a misguided conceptual extension.
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Regarding the Mustang Mach-E’s conventional long hood design, Anscheidt questioned the persistence of retro elements, remarking, “Must we cling to outdated retro tropes like the elongated front hood? While breaking away from traditional norms is crucial, abandoning universally accepted visual elements that define automotive allure would be unwise.”
“I oppose the notion of feigning the presence of an engine where there isn’t one. Such pretense is unnecessary. As chief designer, striking a balance to retain customer familiarity while pushing creative boundaries is paramount,” he concluded.
Auto designers are encouraged to infuse more creativity and deviate from the conventional phallic designs which were necessitated by the imposing V8 engines of the past. Yet, contemporary consumer preferences often lean towards the familiar, even if it’s a bit orthodox.
For tips or queries for the author, connect with them via email: chris.tsui@thedrive.com
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