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INEOS Automotive has initiated its inaugural limited edition, the Grenadier 1924, to honor the initial 100 years of the renowned apparel label Belstaff. Scheduled for global availability starting from June 26, 2024, only 1,924 units of the automobiles will be fabricated, each bearing a one-of-a-kind restricted edition serial number and distinct Belstaff centenary insignia.
Ever since its introduction, the Grenadier has joined forces with the Belstaff label in presenting two distinct collections inspired by iconic Belstaff coats: the Trialmaster and Fieldmaster. However, this exclusive edition incorporates additional fashion hints from the long-standing clothing brand. The Grenadier 1924 will be readily recognizable by its striking diverse color scheme of Magic Mushroom and Inky Black, exclusive lustrous black diamond-cut 17-inch dual-tone alloy wheels, and a de-chromed black grille accent accompanied by front and rear dark grey skid plates.
Highlighted by the flagship Fieldmaster bundle, the Grenadier 1924 features a deep green hue across the dashboard, central console, roof-mounted compartment, controls, and door panels, with a black saddle leather accent on the steering wheel, handbrake handle, and passenger hold bar, all complemented by a dark grey ceiling.
INEOS Automotive’s CEO, Lynn Calder, expressed: “A design that endures for a century should be honored, and the Grenadier 1924 exudes both outstanding aesthetics and formidable performance. Belstaff has been the choice of numerous motorcyclists, athletes, and influencers over the generations, placing us in esteemed company.”
Belstaff and INEOS Automotive, two entities within the INEOS spectrum, adhere to a common ethos of crafting genuine, superior goods crafted for longevity through innovative design and engineering. The unveiling of the Grenadier 1924 will debut at a commemorative event taking place from 24 to 28 May in Stoke-on-Trent, the birthplace of Belstaff. In a striking transformation of one of the city’s renowned pottery establishments, Belstaff will curate an immersive brand encounter featuring a collection of unique artifacts sourced worldwide. The weekend program will also encompass discussions, screenings, and interactive sessions, welcoming not only the general public but also esteemed guests, collectors, and loyal members of the Belstaff community, both past and present.
