Hyundai and Porsche are investing in the Swiss augmented-reality (AR) startup WayRay. During CES 2019, Hyundai showcased a demonstration of how it plans to incorporate WayRay’s technology into its future automobiles. A prototype system was installed in a Genesis G80 sedan, highlighting the use of holographic images to guide drivers.
Yunseong Hwang, director of Hyundai Motor Group’s Open Innovation Business Group, commented on the prototype, stating, “The demo car is the first step of the proof of concept, but is an important move towards technology-driven innovation.” He emphasized that future windshields “will be more than just a piece of glass,” suggesting that AR could usher in new in-car services and features.
Hyundai explains that, unlike traditional head-up displays, which typically project images within a small box at the lower part of the windshield, the AR system displays images across the entire windshield. This allows visual cues to align with real-world objects. For instance, a prompt to make a left turn could manifest as a large arrow appearing on the road.
The system developed by WayRay can perform similar functions to existing head-up displays, offering navigation guidance and speed indications, according to Hyundai. However, the automaker asserts that this technology could also be compatible with driver assistance features like lane departure warnings or forward collision alerts, as well as connected infrastructure. Through V2X (vehicle-to-everything) communications, the system could inform drivers when a traffic light is about to change. While Audi currently utilizes a traffic-light information system, it employs a more traditional dashboard display.
Hyundai refrained from commenting on whether the AR system will enter production, stating that it will continue its collaboration with WayRay to enhance the technology. While more intuitive navigation could benefit drivers, the potential for distraction remains a concern.
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