Honda’s 0 Series Electric Vehicle: A Bold New Player in the Challenging EV Market

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By Car Brand Experts


As Honda’s cautious stance on the early 2020s electric vehicle (EV) surge began to gain traction, the company introduced an eye-catching pair of EV prototypes at last year’s CES. At that time, Honda described the 0 Series models as a reimagining or a fresh start for the brand, hinting at a new era for Honda. Last week in Japan, I discovered that Honda is more serious than merely showcasing concept cars with the Saloon and Space-Hub; they are actually planning to manufacture at least one of these models. I spent hours interacting with engineers, engaging in roundtable discussions, watching numerous demonstrations, and reviewing extensive PowerPoint presentations. I even had the opportunity to drive a prototype of the 0 Series.

During the event, I witnessed new production methods that Honda is implementing, including a unique welding technique. Engineers claimed the 0 Series models will provide an unprecedented level of driving satisfaction. I was also introduced to innovative ways the vehicles will connect with my smartphone and had the chance to engage with Honda executives concerning various inquiries. The car certainly has intriguing features and is impressive in several respects, yet questions linger, such as “will these vehicles appeal to consumers?”

We got a close look at the Saloon concept and its engineering cutaways. In its final production form, the Saloon is expected to resemble a spacious EV wagon, although this description doesn’t quite capture its unique design; it more closely resembles a dustbuster or a sleek transport shuttle from “Star Trek.” The cutaway models displayed an A-pillar that was more vertical than in the concept, suggesting that the production vehicle will adopt a similar upright posture, which aligns with Honda’s commitment to maximizing interior space while keeping a low roofline. However, it’s worth noting that despite its lack of a traditional transmission, the car features a transmission tunnel for housing electronic components.

The guiding principle for this model, and Honda’s future EVs, is “Thin, light and wise.” The battery pack is relatively compact, constructed from aluminum, and will include pouch cells with an expandable shell for applications needing additional cells. A cooling plate with channels, attached via friction stir welding, is integrated into the underside of the pack. Unlike other automakers that designate cooling channels within the pack casing, Honda’s design allows for a slimmer battery pack. The automaker targets around 300 miles of range, which they believe is sufficient for typical buyers’ needs.

Honda has pioneered a new welding method to incorporate more high-strength steel into the vehicle’s structure, resulting in a lighter and slimmer build. They assert that the battery pack enhances safety during side-impact collisions and that the vehicle’s front is engineered to divert impact energy away from the passenger compartment. Naturally, the vehicle will include the standard suite of driver-assist technologies expected in a premium EV.

Aside from some innovative aspects, the cutaway model largely exhibited conventional EV elements, although the front presented some unconventional features. The strut towers angle inward from the wheels without any direct structural support at the top. Honda claims this design reduces weight and allows the front end of the vehicle to flex. In contrast to the typical automotive approach of reinforcing structural rigidity, this car’s front flexibility could improve traction and handling dynamics. A steer-by-wire system will connect steering with suspension and brakes, collaborating with sensors derived from Honda’s extensive work in robotics, aiming to create an unparalleled feeling of control between driver and vehicle.

To understand this experience firsthand, I drove a prototype that featured a CR-V body attached to a 0 Series chassis for ten minutes, looping around a short test track three times. The prototype felt distinctive compared to other EVs, maintaining a flat profile through corners. During a left-hand hairpin turn on an incline, I could sense each wheel’s independent effort to maneuver the vehicle. While it felt sportier than a typical CR-V, it diverged from conventional definitions of sportiness. After extensive technical presentations on the powertrain and suspension, I was eager to grasp the real driving experience, but my short stint may not have fully captured its essence. The rear of the vehicle also exhibited significant movement over larger bumps, indicating that this is indeed a makeshift prototype. Overall, the driving feel was intriguing enough, suggesting that with further refinement, it could provide a comfortable and enjoyable ride. It will be fascinating to observe how everyday drivers, who lack in-depth knowledge, perceive this vehicle. I wonder if average EV customers consider driving dynamics in their choices.

We will not receive further details about this model until January 2025 during CES, and it seems many aspects of the 0 Series are still in flux. Honda has indicated it will be marketed as a premium option and will carry the Honda badge in the U.S., but specifics regarding pricing and final names remain undisclosed. This is typical in the automotive industry, and Honda will finalize these elements.

Currently referred to as the “Saloon,” this vehicle is slated for dealership availability in 2026 and will be manufactured in Ohio. Predicting the EV market landscape at that point is challenging, but perhaps by then, consumers will be ready for a bold, high-priced Honda EV in a year and a half.

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