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GRUBBRR, a supplier of restaurant technology, has merged Olo’s ordering and transaction processing features into its self-service kiosks and electronic menu displays.
“We are enthusiastic about teaming up with Olo to introduce a new dimension of ease and ingenuity to the restaurant sector,” remarked Sam Zietz, CEO at GRUBBRR, as stated in an official communication from the company. “Our self-service kiosks, boosted by Olo’s sophisticated ordering and transaction processing, will authorize eateries to streamline operations, diminish waiting durations, and ultimately furnish a remarkable dining experience.”
Besides enhancing the customer journey, the partnership boosts the average transaction value, as patrons typically shell out an additional 12-22% when placing orders via kiosks, revealed Nolan DeCoster, SVP of alliances and corporate growth at Olo.
By seamlessly integrating Olo Order and Pay into GRUBBRR’s self-serve kiosks for card-present dealings, the eatery label acquires guest information just as they would from their other virtual orders and transactions managed by Olo’s structure. By merging in-house and online customer order and transaction information into a unified customer database, Olo and GRUBBRR furnish valuable data to stimulate foot traffic and profitability, while encouraging and guiding strategic business choices.
“We are elated to collaborate with GRUBBRR to elevate the dining journey for both clients and restaurant management,” DeCoster added. “By combining our client-focused technologies, we facilitate restaurants in matching the changing expectations of today’s tech-savvy consumers while delivering more insightful data, regarding more customers to restaurant labels — all in a single location, no matter the transaction location — to cater to clients effectively in the forthcoming days.”
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