Givex Corporation, a cloud-based provider of customer engagement solutions and business analytics, has unveiled GivexEngageAI. This innovative AI platform is geared towards enriching customer connections by utilizing data-driven profiles and precise engagement strategies as per an official announcement.
GivexEngageAI meticulously constructs detailed customer profiles by examining an array of data elements such as loyalty scheme information, transaction records, and guest engagements. This empowers enterprises to customize their marketing endeavors and dispatch pertinent communications to each individual client.
“The introduction of GivexEngageAI signifies a new era for Givex, offering invaluable insights into critical customer data and a versatile solution which empowers brands to expand seamlessly,” expressed Mo Chaar, Givex’s Chief Commercial Officer. “We are witnessing a departure from generic marketing programs, and GivexEngageAI enables companies to dispatch pertinent messages to every client based on their profile and transaction background. By employing an integrated platform that streamlines data amalgamation from multiple sources, this solution enables firms to effortlessly nurture stronger customer connections and enhance both customer conversion and retention rates.”
By integrating data from GivexPOS and its associated online ordering systems, GivexEngageAI employs artificial intelligence to propose products and personalize customer experiences across diverse platforms. Automated initiatives can be activated through push notifications, text messages, or alternative channels, all tailored to fit an individual customer’s specific purchase history and akin client profiles.
GivexEngageAI promotes an omnichannel methodology, empowering companies to direct customer journeys through various embedded channels. Companies can cherry-pick the channels they require and seamlessly incorporate additional channels as their needs evolve.
Givex seamlessly merges a real-time client data platform with AI-driven decision-making, omnichannel implementation, gamification, and customer insights.