# Genesis Launches Magma Performance Arm With Spicy GV60 Concept
Genesis, the luxury brand under Hyundai, has stepped into the world of high-performance vehicles with the unveiling of its new performance arm labeled “Magma.” The debut model under this new performance segment is the striking Genesis GV60 Magma concept.
## Genesis GV60 Magma: A Sneak Peek into the Future
The Genesis GV60 Magma concept car represents a bold statement from the brand, hinting at its ambitious plans to introduce high-performance variants across its entire production lineup. This vibrant orange electric crossover showcases not only captivating aesthetics but also performance-oriented features. The front bumper is now ventilated to cool down the battery, while the fender flares and large 21-inch aero disc wheels aid in brake cooling. Moreover, a rear wing adds an extra touch of downforce, emphasizing both style and function. To ensure the performance pedigree of the Magma lineup, Genesis has enlisted the expertise of racing legend Jacky Ickx as a brand partner.
### The Future of Genesis Magma
While technical specifications for the Genesis GV60 Magma are still under wraps as it remains a concept, Genesis has proven its capability with high-performance electric hardware through the Hyundai Ioniq 5 N, boasting an impressive 641 horsepower. The Genesis GV60 Magma is set to make its public debut at the New York International Auto Show, where it will be joined by other new models. Notably, the Genesis G80 Magma Special will be showcased as a higher-performance version of the G80 sedan, exclusive to the Middle East.
## Genesis Neolun Concept: A Glimpse of Luxury
In addition to the GV60 Magma, Genesis will present the Neolun Concept at the NY Auto Show, featuring a grand luxurious SUV with a focus on minimalist design. Highlighting B-pillarless construction, coach doors, and a spacious interior akin to a lounge, the Neolun Concept embeds traditional Korean “ondol” radiant heating elements throughout the cabin, providing a unique touch of comfort.
## Conclusion
The introduction of the Genesis Magma performance arm signifies the brand’s intent to compete with the likes of BMW M and Mercedes-AMG, setting a new standard in the luxury performance segment. With a promising start from the GV60 Magma concept and a range of future models on the horizon, Genesis is poised to make a statement in the performance car market.
## FAQs
### What is the Genesis Magma performance arm?
Genesis Magma is the new high-performance sub-brand launched by Genesis, aiming to introduce performance-focused variants across its vehicle lineup.
### Who collaborated with Genesis for the Magma lineup?
Racing icon Jacky Ickx has partnered with Genesis to bring his racing expertise to the development of the Magma models.
### When will the Genesis GV60 Magma make its public debut?
The Genesis GV60 Magma concept will be unveiled to the public at the upcoming New York International Auto Show.
### What unique feature does the Genesis Neolun Concept boast?
The Genesis Neolun Concept incorporates traditional Korean “ondol” radiant heating elements throughout its interior, providing a blend of luxury and cultural touch.
