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In December, Ford and Lincoln offered 192,343 autos within the U.S., together with virtually 2 million items moved for all of 2023. Each symbolize a 7% improve year-over-year and a noticeable rebound from the pandemic for the Ford Motor Firm.
In the meantime, gross sales of Ford battery-electric autos (BEV) improved mainly on all metrics, resulting in a report month, report quarter and the very best annual end result ever.
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Ford was America’s No. 2 EV model in 2023
In 2023 Ford offered over 72,000 all-electric autos (Mustang Mach-E, F-150 Lightning and E-Transit), which makes it the No.2 model within the phase after Tesla. Nonetheless, regardless of the report end result, it was a difficult yr for Ford.
In December alone, Ford offered 10,148 all-electric autos, which is 30% greater than a yr in the past and a brand new month-to-month report—its second consecutive one. EVs represented about 5.5% of the model’s quantity in comparison with 4.5% the identical time yr in the past.
All three electrical fashions—the Mustang Mach-E, F-150 Lightning and E-Transit—famous a year-over-year progress final month. Lightning gross sales elevated by 61% to three,800 items, the Mach-E was up by 2% year-over-year to 4,863, and E-Transit gross sales van greater than doubled to 1,485.
Ford BEV gross sales final month (YOY change):
- Ford Mustang Mach-E: 4,863 (up 2%)
- Ford F-150 Lightning: 3,800 (up 61%)
- Ford E-Transit: 1,485 (up 116%)
- Whole: 10,148 (up 30%) and 5.5% share
And now, the entire gross sales of all Ford Motor Firm autos final month and in 2023 (YoY change):
Ford gross sales: 183,081 (up 6%) and 1,914,094 (up 7%)
Lincoln gross sales: 9,262 (up 27%) and 81,818 (down 2%)
Whole gross sales: 192,343 (up 7%) and 1,995,912 (up 7%)
Throughout the fourth quarter of 2023, Ford offered a complete of 25,937 all-electric autos. The year-over-year progress amounted to 27.5%, whereas the EV share within the model’s complete quantity amounted to five.6%.
In 2023, Ford offered greater than 72,000 all-electric autos within the U.S., or 18% greater than a yr in the past, which signifies that it was the very best yr ever. That is about 3.8% of the model’s complete quantity.
All fashions famous a progress in comparison with 2022, though within the case of the Ford Mustang Mach-E, it was only a symbolic 3%.
Ford BEV gross sales in 2023 (YOY change):
- Ford Mustang Mach-E: 40,771 (up 3%)
- Ford F-150 Lightning: 24,165 (up 55%)
- Ford E-Transit: 7,672 (up 18%)
- Whole: 72,608 (up 18%) and three.8% share
For reference, in 2022, Ford greater than doubled its BEV gross sales to 61,575 items, attaining a BEV share of three.5% of Ford’s complete quantity (excluding the Lincoln model).
In 2023, Ford offered a couple of thousand BEVs lower than Common Motors at 75,883 vehicles moved. However as a result of all gross sales are assigned to the Ford model, it has turn into America’s No. 2 all-electric automobile model after Tesla, whereas GM’s EV gross sales had been unfold throughout a number of manufacturers.
Ford F-150 Lightning
The Ford F-150 Lightning famous 3,800 items (up 61% year-over-year), which in 2023 meant a complete results of 24,165 items—up 55% year-over-year.
Based on Ford, the Ford F-150 Lightning has turn into the No. 1 promoting electrical truck within the U.S., outpacing the Rivian R1T, the GMC Hummer EV Pickup, the ramping-up Chevrolet Silverado EV and the lately launched Tesla Cybertruck.
Nonetheless, the outcomes should not as excessive as Ford beforehand anticipated, hoping that the manufacturing price will attain 150,000 items per yr (12,500 per thirty days) within the close to future. In the meantime, the bottom costs of the truck elevated for 2024, maybe signaling Ford is anticipating leveling-off demand.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales elevated in December by 2% year-over-year to 4,863. Equally, the 2023 yr end result was confirmed simply 3% progress to 40,771 vehicles offered, however that is nonetheless an upward trajectory, and a brand new report, by the way in which.
The “gross inventory”—reported by Ford—decreased barely once more to 22,200 items (in comparison with 24,300 a month in the past), however that is nonetheless equal to a number of months of gross sales.
Manufacturing of the Ford Mustang Mach-E in Mexico for international markets decreased in December by 35% year-over-year to simply 4,067 items, which is the brand new lowest stage because the improve of the manufacturing facility in January-February. The height was 13,639 in Might.
If we mix the diminished manufacturing with the diminished stock within the U.S. (aka “gross inventory”), evidently Ford made a essential adjustment. The shortage of the $3,750 federal tax credit score for the Mach-E in 2024 additionally doesn’t assist.
In 2023, manufacturing for the worldwide markets elevated by 21% year-over-year to over 94,000, additionally a brand new report.
The unique plan was to extend the manufacturing price to 210,000 items yearly by the tip of 2023, however it’ll relatively not occur additionally in 2024 because the producer is cutting down its plan.
Ford E-Transit
Gross sales of the Ford E-Transit van in December amounted to a report 1,485 items, up 116% year-over-year. This one final surge allowed to attain a report results of 7,672 in 2023, up 18% year-over-year.
Ford additionally notes that the E-Transit was America’s best-selling electrical van nameplate in 2023, which signifies that it outpaced the Rivian EDV van and a number of different low-volume fashions from smaller producers.
Different Plug-Ins
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
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