The U.S. product lineup of Ford Motor Company, which is both exciting and distinctive, is striking a chord with customers, as evidenced by the growth in sales of trucks, vans, hybrid and electric vehicles, as well as Lincoln, during the second quarter.
Ford holds the top spot as the leading manufacturer of pickups globally, with its F-Series truck lineup maintaining its position as the best-selling in America, surpassing the Silverado in second place by 71,000 and the Ram by 173,000 trucks by the end of June this year. The Maverick and Maverick Hybrid, which is the leading hybrid truck in the U.S., achieved new records in the first half. Sales of the F-Series reached 199,463 in Q2, marking a 30% increase from Q1.
The Transit, the leading van in America, achieved a new sales record in the first half. Ford broke its own record for SUV sales in the first half of 2024, surpassing the previous record set in 2017. Customers are continuing to find value in Ford’s software and service offerings that simplify their lives.
Andrew Frick, president of Ford Blue, expressed, “The diverse lineup of Ford, from the urban customer who desires the capability of a compact pickup like the Maverick to businesses relying on Transit vans to drive the American economy, is resonating with customers.” Frick highlighted that hybrid and electric vehicles, along with post-purchase experiences such as BlueCruise hands-free highway driving, the Ford Pro Intelligence software platform, and remote vehicle servicing options, are driving growth.
Ford’s total vehicle sales for the second quarter increased by 1% year-over-year. Total truck sales, including pickups and vans, reached 308,920, up by 5% compared to 2023, marking Ford’s best Q2 truck sales performance since 2019.
The production of F-150, Ranger, and the all-new Lincoln Nautilus continues to expand, with more new vehicles on the horizon. The new Ford Explorer is expected to start shipping to dealers soon, followed by the new Lincoln Aviator, Mustang Mach-E Rally, and extended-range E-Transit.
Ford Increases Hybrid Sales by 56% with Maverick and F-150 Leading the Way
Hybrid sales at Ford grew by 56% to 53,822 – marking a new quarterly sales record since Ford introduced hybrid models over two decades ago.
The Maverick, America’s top-selling hybrid pickup, led the way with sales of 40,420 in the first half of the year. Customers seeking capability, space, versatility, and efficiency are turning to the Maverick, even if they have never owned a truck or Ford vehicle before. About 60% of Maverick Hybrid customers are from other brands, many of whom are trading in their small SUVs and compact cars for the affordable midsize Maverick pickup.
California is the largest market for the Maverick, and recent registration data shows that it is the preferred choice among female consumers in the midsize pickup segment.
Following the Maverick among hybrid pickups is the new F-150 Hybrid, with sales totaling 33,674 in the first half of the year, a 38% increase. Sales of the new 2024 F-150 Hybrid model commenced in the second quarter and steadily rose throughout the period, contributing to the overall 5% gain in Ford truck sales for the quarter. F-150 Hybrid accounted for 20% of non-EV F-150 sales in Q2, giving Ford a strategic advantage with its range of gas, hybrid, and electric truck options.
Surge in Electric Vehicle Sales; Ford Secures No. 2 Spot among EV Brands
In the second quarter, electric vehicle sales surged by 61%, with 23,957 units sold, reflecting a 72% increase for the year. With a total of 44,180 EVs sold in the first half of the year, Ford brand electric vehicles trail only Tesla.
The Mustang Mach-E and F-150 Lightning are attracting customers from other brands; 62% of F-150 Lightning sales and 54% of Mustang Mach-E sales are new to Ford.
Mustang Mach-E sales increased by 46% compared to last year, with a 58% rise in sales through the first half of the year, representing the best performance since its launch.
Sales of the F-150 Lightning, America’s top-selling electric truck, reached 15,645 by June this year. F-150 Lightning sales for Q2 stood at 7,902, marking a 77% increase from a year ago.
The Ford E-Transit emerged as the best-selling electric van in America, with total sales of 6,301 in the first half, more than double the amount sold in the first half of 2023. E-Transit sales in Q2 rose by 96%, marking its best quarterly sales since its debut in 2022.
Three-fourths of E-Transit sales this year are from repeat customers, as businesses witness firsthand the cost savings in maintenance and fuel that come with an electric vehicle.
Record Sales for Transit; Rise in Ford Pro Intelligence Subscriptions
Ford has maintained its dominance in the commercial van segment for 45 consecutive years and has achieved a record-breaking start for Transit this year. In Q2, Ford Transit and E-Series together accounted for half of the full-size commercial van segment. Now in its tenth year, Transit, the best-selling van in America, recorded sales of 82,164 vans in the first half of the year, a 28% increase.
Sales of F-Series Super Duty continued to climb, with first half sales up by 8%.
The Ford Pro Intelligence software platform now boasts approximately 600,000 subscribers, based on end-of-quarter estimates, marking a 33% increase from last year and a 7% rise compared to Q1.
Record First-Half Sales for Ford SUVs
Ford-brand SUVs witnessed record first-half sales of 406,467, a 3% increase, led by Explorer, the top-selling three-row SUV in America, with sales totaling 104,803.
Escape sales grew by 15% in the first half, with sales of 74,538 for small SUVs, while Expedition saw a 10% rise.
Lincoln Sees Sales Surge Led by All-new Nautilus
Sales at Lincoln experienced a surge in Q2 due to the strong reception of the all-new Lincoln Nautilus. Overall Lincoln sales increased by 19%, with Nautilus leading the way with sales of 8,273 SUVs. In Q2, the Nautilus hybrid accounted for 44% of all Nautilus sales. Corsair sales rose by 17% in Q2, while Aviator sales surged by 90%.
Customers are attracted to the new Lincoln Digital Experience in the Nautilus, which received recognition for its new panoramic screen in the Wards Ten Best Interior and UX. Lincoln and Ford will integrate this screen into future vehicle interiors.
Rapid Growth in Remote Services
Ford and Lincoln dealers continue to offer customers time-saving conveniences. The number of Remote Service appointments, in which technicians travel to service the customer’s vehicle, and Pickup & Delivery services, where a dealer employee collects the customer’s vehicle for servicing and delivers it back to them, reached 1.8 million in the first six months of 2024.
This marks a 175% increase compared to the same period in 2023.
SOURCE: Ford
