To attract more customers to the Mustang Mach-E, Ford is lowering the prices of its electric SUV lineup significantly. Each trim level of the Mach-E receives a substantial reduction in MSRP, alongside the option of 0% APR financing over 72 months or a lease incentive of $7,500, known as the “Red Carpet” deal. These discounts are specifically applicable to any remaining 2023 stock.
“In order to optimize sales growth and customer value, we are revising the pricing of MY23 models to better align with market demands,” stated Ford spokesperson Martin Günsberg in an interview with The Drive.
While all 2023 Mustang Mach-E variants now have reduced pricing, the extent of the reduction varies. For instance, the base model Mach E Select rear-wheel drive sees a $3,100 price cut, lowering the MSRP from $44,795 to $41,695 (including a $1,800 destination fee). The largest price drops are seen in the Mach-E Premium Extended Range (both RWD and AWD) and the California Route 1 AWD, with an $8,100 decrease.