First Look: New ID.7 Sedan makes world premiere with digital camouflage

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By Car Brand Experts

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Unusual camouflage concept is interactive

At the CES in Las Vegas, VW will show the intelligence of the ID.7 in a quite special way. The camouflaged sedan features a digital design with unique paintwork, which lights up the ID.7 interactively. 40 layers of paint have been applied, of which some are conductive while others have insulating properties. A total of 22 areas of the vehicle can be controlled separately and are electrified below the top layer of paint (electroluminescence) so that they light up. If all this is connected to a sound system, the rhythm is visualized by illumination of individual areas.

The QR codes on the hood and on both sides provide an interface between the physical and digital worlds. The entire camouflage also takes the QR code theme further and thus hides the contours of the final production vehicle.

MEB permits realization of an aerodynamic design and a generous interior concept

In terms of its style, the ID.7 follows the design language of the fully electric ID. model family. The characteristic features of the sedan include the aerodynamic front section and roof, which both help to reduce energy consumption and increase the range. Air intakes located in the front end guide the air flowing through them down the sides of the vehicle to the rear in a targeted way. They therefore form an air curtain, which calms the air flow at the sides of the vehicle. The roof slopes to the rear and thus contributes to the very good drag coefficient of the ID.7. The range is up to around 700 kilometers2 (WLTP).

Like all other models in the ID. family, the ID.7 is based on the MEB of the Volkswagen Group. The advantages of the modular matrix with short overhangs and long wheelbase (2.97 meters) provide benefits for the interior. In the ID.7, this results in the character of a luxury sedan with an especially spacious feel.

Volkswagen’s electric mobility campaign: 500,000 vehicles based on the MEB already delivered

With its ID.7 sedan, Volkswagen is expanding its successful fully electric ID. family into the upper middle class of the high-volume segment and advancing its electric mobility campaign with the ACCELERATE strategy. VW has already reached a first milestone: Since the first ID.3 models were handed over to customers in September 2020, Volkswagen has delivered 500,000 vehicles from its ID. family worldwide through its subsidiaries – around one year earlier than planned and despite the ongoing difficulties in the supply chain.

After the ID.3, ID.4, ID.5 and ID.6 (only in China) models and the new ID. Buzz, the ID.7 will be the sixth model from the ID. family and is Volkswagen’s second global car to be based on the MEB after the ID.4. It is planned to launch the electric sedan in the three primary markets of China, Europe and North America. The ID.7 for the European market will be produced at the Volkswagen Emden plant. After the ID.4, it will be the second model based on the modular electric drive matrix to be built in Emden.

Where ranges are stated, the values for consumption and CO₂ emissions depend on the selected vehicle equipment.

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